Senior Brand Activation & Events Lead

Toronto Transit Commission (TTC); Toronto; Hybrid; CAD 100,000 - 125,000; Full time

Benefits offered by this job

Defined pension plan

Health, dental, vision coverage

Professional development opportunities

Hybrid work approach

Job summary

The Toronto Transit Commission (TTC) is seeking a proactive events and brand activation professional to plan and deliver filming, photography, and special events across TTC properties. You will act as the primary liaison with production partners, manage contracts, and drive non-fare revenue opportunities while balancing safety and customer experience.

You will coordinate with internal stakeholders, oversee end-to-end projects, and help develop processes that raise efficiency and brand

Qualifications

• Demonstrated experience in film, photography, events or partnership sectors.
• Proven ability to manage multiple projects in a fast-paced environment.
• Strong contract administration and negotiation skills.
• Experience in revenue growth and business cases.
• Advanced proficiency with Microsoft Office and SharePoint.
• A valid Ontario Class G driver's licence in good standing.

Responsibilities

• Lead planning and execution of filming, photography, events and activations on TTC property.
• Serve as primary contact for production companies, guiding inquiries through execution.
• Assess opportunities, risks, and provide revenue-focused recommendations.
• Negotiate contracts, permits, and agreements for events and activations.
• Oversee end-to-end project management: planning, scheduling, approvals, risks.
• Coordinate with TTC divisions to ensure project delivery.
• Support non-fare revenue growth through pricing strategies and business cases.
• Monitor revenue, assist invoicing and reporting, ensure accountability.
• Develop and improve processes, tools, and templates for efficiency.

Education

Post-secondary education in Event Management, Marketing, Business, Communications, Film

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

SharePoint

Job description

The Toronto Transit Commission (TTC) is seeking a proactive events and brand activation professional to plan and deliver filming, photography, and special events across TTC properties. You will act as the primary liaison with production partners, manage contracts, and drive non-fare revenue opportunities while balancing safety and customer experience.

You will coordinate with internal stakeholders, oversee end-to-end projects, and help develop processes that raise efficiency and brand