Senior Activation Specialist (13658)

Toronto Transit Commission (TTC); Toronto; Hybrid; CAD 100,000 - 125,000; Full time

Benefits offered by this job

Defined pension plan

Health, dental, vision coverage

Professional development opportunities

Hybrid work approach

Job summary

The Toronto Transit Commission (TTC) is seeking a proactive events and brand activation professional to plan and deliver filming, photography, and special events across TTC properties. You will act as the primary liaison with production partners, manage contracts, and drive non-fare revenue opportunities while balancing safety and customer experience.

You will coordinate with internal stakeholders, oversee end-to-end projects, and help develop processes that raise efficiency and brand

Qualifications

• Demonstrated experience in film, photography, events or partnership sectors.
• Proven ability to manage multiple projects in a fast-paced environment.
• Strong contract administration and negotiation skills.
• Experience in revenue growth and business cases.
• Advanced proficiency with Microsoft Office and SharePoint.
• A valid Ontario Class G driver's licence in good standing.

Responsibilities

• Lead planning and execution of filming, photography, events and activations on TTC property.
• Serve as primary contact for production companies, guiding inquiries through execution.
• Assess opportunities, risks, and provide revenue-focused recommendations.
• Negotiate contracts, permits, and agreements for events and activations.
• Oversee end-to-end project management: planning, scheduling, approvals, risks.
• Coordinate with TTC divisions to ensure project delivery.
• Support non-fare revenue growth through pricing strategies and business cases.
• Monitor revenue, assist invoicing and reporting, ensure accountability.
• Develop and improve processes, tools, and templates for efficiency.

Education

Post-secondary education in Event Management, Marketing, Business, Communications, Film

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

SharePoint

Job description

Department: Marketing and Customer Experience - Special Events, Rewards & Recognition Programs

Salary Information: $100,318.40 - $125,434.40

Employment Type: Regular

Vacancy: Existing

Weekly Hours: 35 Off Days: May Vary Shift: Various

Posted On: September 24, 2026

Last Day to Apply: October 7, 2026

Reports to: Head, Communications and Marketing

The Toronto Transit Commission (TTC), North America's third largest transit system and recognized as one of the top places to work in the GTA has introduced its new 2024-2028 TTC Corporate Plan - Moving Toronto, Connecting Communities which continues the TTC’s legacy of delivering service to hundreds of millions of customers a year. The TTC’s new vision and mission statements also help promote the many environmental, social equity and economic benefits that the TTC provides:

Vision: Moving Toronto towards a more equitable, sustainable, and prosperous future.

Mission: To serve the needs of transit riders by providing a safe, reliable, efficient, and accessible mass public transit service through a seamless integrated network to create access to opportunity for everyone.

The full Plan can be viewed on ttc.ca.

Ready to bring world-class events, brand activations, and film productions to life across one of North America's largest transit systems? Join the TTC and play a key role in creating memorable experiences while driving innovative non-fare revenue opportunities.

What You Will Do

• Lead the planning, coordination, and execution of filming, photography, special events, and brand activations on TTC property.
• Act as the primary contact for production companies, agencies, and partners, guiding projects from initial inquiry through execution and billing.
• Evaluate commercial opportunities, assess feasibility, identify risks, and provide recommendations that balance revenue generation, operational requirements, safety, and customer experience.
• Negotiate, prepare, and manage contracts, permits, and agreements for filming, photography, events, and activations.
• Lead end-to-end project management activities including planning, scheduling, stakeholder coordination, approvals, risk assessments, execution, and post-event evaluation.
• Partner with internal stakeholders across TTC divisions to ensure successful project delivery.
• Support non-fare revenue growth by identifying commercialization opportunities, recommending pricing strategies, and contributing to business case development.
• Monitor project and revenue performance, support invoicing and reconciliation activities, and ensure accurate reporting.
• Develop and continuously improve processes, tools, templates, and procedures that enhance efficiency and customer experience.
• Represent the TTC professionally while ensuring initiatives align with brand standards, operational requirements, and accessibility obligations.

What Qualifications Do You Bring?

• Post-secondary education in Event Management, Marketing, Business, Communications, Film, or a related discipline, or an equivalent combination of education, training, and experience.
• Demonstrated experience in the film, television, photography, events, entertainment, marketing, or partnership sectors.
• Proven experience managing multiple projects simultaneously in a fast-paced environment.
• Strong contract administration, negotiation, stakeholder management, and relationship-building skills.
• Experience assessing commercial opportunities and contributing to revenue growth and business case development.
• Excellent analytical, problem-solving, communication, presentation, and interpersonal skills.
• Demonstrated ability to influence and collaborate with cross-functional teams and external partners.
• Experience developing and improving business processes and procedures.
• Advanced proficiency with Microsoft Outlook, Word, Excel, and SharePoint.
• A valid, non-probationary Ontario Class G driver's licence in good standing. A licence in good standing is defined as a driver's abstract free of convictions, demerit points, suspensions, collisions, and reportable accidents.
• Experience in film, television, or media production.
• Experience delivering brand activations, experiential marketing initiatives, or special events.
• Experience in public sector, transit, infrastructure, or regulated environments is a strong asset.

What We Offer

• Commitment to creating a diverse, equitable and inclusive culture that promotes a sense of belonging and represents and reflects the needs of the communities we serve.
• One of the great benefits of being a full-time TTC employee is becoming a member of the TTC defined pension plan.
• A comprehensive package that covers health, dental, vision and more.
• Support for professional development opportunities for all colleagues through a broad range of learning programs that include in-person and online training, leadership development, and support for colleagues’ well-being.
• A flexible, hybrid work approach that allows colleagues to find balance between their professional and personal lives and making the most of the benefits of working remotely and purpose-driven in-person collaboration opportunities.

Commitment to EDI

The TTC is committed to upholding the values of equity, diversity, anti-racism and inclusion in the delivery of its services and in its workplaces. The TTC is committed to fostering a diverse workforce that is representative of the communities it serves at all levels of the organization and supports an inclusive environment where diverse employee and community perspectives and experiences bring value to the organization. The TTC encourages applications from all applicants, including members of groups with historical and/or current barriers to equity, including but not limited to, Indigenous, Black and racialized groups, people with disabilities, women and people from the LGBTQIA+ community. The TTC values and supports an inclusive and barrier-free recruitment and selection process. Accommodations for applicants are available upon request throughout the recruitment and selection process, including for those who identify as having a disability. Please contact Talent Management at [phone] or [e-mail] . Any information received related to an accommodation will be addressed confidentially.

General Prohibition in Hiring Process

The TTC is also committed to a fair hiring process based on job related qualifications, merit, and abilities. You are expected to write your own materials and provide your own qualifications and experiences during the hiring process. The TTC will not tolerate the use of artificial intelligence or external resources in any of your submissions or responses or the disclosure of interview questions to others. By submitting your application, you acknowledge and agree to the following:

• The use of any artificial intelligence (AI) tool including, but not limited to, ChatGPT and Microsoft Copilot, to generate or produce any information or materials to be submitted or any response to any assessment question or any interview question, is prohibited.
• All information and materials you submit, including resume, cover letter, and assessment responses, are your own original work without the use of any AI tool
• During any interview, your response to any interview question is your own without the use or assistance of any AI tool or any person.
• You will not disseminate or disclose to any person any interview question.

Should you breach the prohibition of AI tool use, or information dissemination or disclosure, you will be in violation of TTC’s hiring process and TTC may withdraw your application and may prohibit you from participation in the TTC hiring process.

Relatives of TTC Employees

The TTC’s policy prohibits relatives of current TTC employees from being hired, assigned, transferred or promoted into positions, where there is a conflict of interest due to a relationship. Should you be selected for an interview, you will be required to disclose the name, relationship and position of any relative who is a current TTC employee.

We thank all applicants for their interest but advise only those selected for an interview will be contacted.