Senior Analyst, Paid Media

VaynerMedia; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A modern creative agency in Toronto is seeking a Senior Media Analyst to drive campaign success through strategic digital placement and media buying. The ideal candidate has over 2 years of experience in media buying. Responsibilities include managing campaign effectiveness, optimizing strategies, and collaborating with cross-functional teams. Strong Excel proficiency and familiarity with various advertising platforms are essential. Join a forward-thinking company committed to delivering impactful business results.

Qualifications

• 2+ years of experience as a Media Buyer in an agency setting.
• Proficient in Excel (pivot tables, V-Lookups, macros).
• Experience with analytics and measurement systems.

Responsibilities

• Identify opportunities to improve campaign performance.
• Manage digital campaign buys and real-time optimization.
• Develop and execute media plans based on campaign goals.
• Monitor campaign performance and provide updates.
• Create and present client-facing reports.

Skills

Media Buying

Advanced Excel skills

Analytics proficiency

Communication skills

Optimization

Tools

Google Analytics

DV360

The Trade Desk

Social media platforms

Amazon Advertising

Job description

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently‑owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In a Nutshell

Our Senior Media Analysts are at the heart of campaign execution, ensuring media plans translate into real‑world results that align with client goals. As a Senior Media Analyst, you'll drive campaign success through strategic placement across diverse digital platforms, development of effective media buying strategies, and accurate forecasting of media spend. You’ll be a positive and productive contributor to company, team, and client objectives.

What You’ll Do

• Proactively identify opportunities to improve campaign performance, extract actionable insights, and consistently exceed client expectations.
• Execute campaign buys across various digital platforms, including hands‑on management and real‑time optimization to achieve or surpass client goals. Platforms include but are not limited to Meta Family of Apps, Google Marketing Platform, Amazon Advertising, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, The Trade Desk, etc.
• Develop and execute media plans, including platform selection, target audience definition, and creative strategy, to achieve campaign goals.
• Diligently monitor campaign performance, manage budgets and pacing, troubleshoot issues, derive performance insights, and provide proactive updates and recommendations to management.
• Develop compelling narratives with data, extracting key trends, insights, opportunities, and obstacles. Create and present client‑facing reports, including pacing, campaign builds, ad‑hoc analyses, and high‑impact optimizations.
• Collaborate effectively with cross‑functional teams, including Client Services, Strategy, and Creative, to ensure seamless campaign execution.
• Cultivate and maintain strong relationships with platform partners (e.g., Meta, Twitter, Snapchat, Google).
• Oversee trafficking processes for Media Analysts, resolve issues, and guide the training and development of new and existing team members.
• Foresee potential challenges, elevate appropriately and recommend solutions. Proactively identify and address execution roadblocks, and implement QA processes to ensure accuracy in budget management, pacing, brand safety, and adherence to legal, finance, and tracking requirements.
• Proactively contribute to and lead internal discussions on campaign strategy, performance analysis, and optimization recommendations.
• Prioritize daily tasks, meet deadlines, seek clarification, and continuously improve workflows.

What You’ve Got

• 2+ years of experience as a Media Buyer in an agency setting, or equivalent experience
• Advanced Excel skills (pivot tables, V‑Lookups, macros).
• Proficiency in one or more platforms:
• Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
• Search: Google, Bing, Amazon
• Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
• Publisher/Partner Direct
• Digital Audio (Spotify, Pandora, etc.)
• Experience with analytics, attribution, and measurement systems (Google Analytics, MOAT/IAS/Double Verify, Nielsen/Millward Brown/Oracle Measurement).
• Experience with attribution partners (MTA: VIQ, Neustar; Foot Traffic: Placed, 9th Decimal, PlaceIQ; Call Attribution: Dialogtech).
• Ability to apply diverse communication styles and tools (Slack, email, decks, etc.) effectively. Demonstrate active listening, recognizing that communication is a two‑way process.
• Reliably mistake‑free hands‑on‑keyboard management and optimization of multiple ads platforms.
• Understand day‑to‑day priorities ensuring all deliverables are met on time, asking for clarification, and consistently looking for ways to improve the work.
• You seek out challenges that push you beyond your comfort zone and enable you to learn and grow.
• Foster curiosity amongst your peers/team, sharing different ways of thinking and be part of the solution to finding ways forward.