Sales Manager

Cooper Equipment Rentals Limited; Ottawa; On-site; CAD 100,000 - 125,000; Full time

Benefits offered by this job

Salary + commission

Company vehicle

Benefits package

RRSP match

Safety mindset

Year-round employment

Training & development

Social responsibility

Job summary

Cooper Equipment Rentals Limited in Ottawa seeks an experienced Sales Manager to lead a high‑performing sales team and drive revenue growth across our Ottawa branches — partnering with branch and operations leaders to deliver exceptional customer service.

This hands‑on leadership role requires 8+ years in outside sales, 2+ years in leadership, and strong CRM/PowerBI skills to coach and motivate the team while keeping customers at the center of every decision.

Qualifications

• 8+ years of outside sales experience in equipment rental or related industries.
• 2+ years of sales leadership experience coaching high-performing teams.
• Strong knowledge of construction equipment and fleet profitability.

Responsibilities

• Lead and coach the sales team to hit goals.
• Develop and execute sales strategies to grow revenue and market share.
• Build relationships with key customers as trusted advisor.
• Manage sales pipeline and pricing/promotions.
• Partner with Branch Managers to ensure seamless execution.
• Conduct regular sales meetings and pipeline reviews.
• Monitor KPIs and report results to leadership.
• Travel across Ottawa area as required.

Skills

Outside sales

Sales leadership

CRM proficiency

PowerBI

Negotiation

Communication

Tools

CRM software

Microsoft Office

PowerBI

Job description

Build your Career at Cooper Equipment Rentals

We are looking for customer‑oriented,motivatedindividuals to join our professional team. Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work.

Why Work with Us?

Perks!

• Competitive salary (base salary + commission structure)
• Company vehicle + fuel card
• Excellent benefit package with premiums paid by the company
• RRSP Match
• Safety-minded organization
• Stable, year‑round employment
• Continuous training, learning and development opportunities
• Fun-loving work environment with strong social responsibility

Job Summary

At Cooper Equipment Rentals, our business is powered by strong relationships and leaders who know how to turn opportunity into results. As Sales Manager, you’ll play a key role in driving revenue growth and market share across our Ottawa branches — leading a high‑performing sales team and partnering closely with branch and operations leaders to deliver exceptional customer service. This is a hands‑on leadership role for a sales professional who understands the equipment rental industry, thrives in a fast‑paced environment, and knows how to coach, motivate, and hold a team accountable while keeping customers at the center of every decision.

What You’ll Be Doing

Duties and Responsibilities:

• Lead, coach, and inspire the sales team to achieve individual and team performance goals
• Foster a collaborative, accountable, high-performance sales culture
• Develop and execute sales strategies that drive revenue growth, profitability, and market share across the Ottawa Region
• Build and maintain strong relationships with key customers, serving as a trusted advisor and escalation point, resolving escalated issues with urgency and professionalism
• Manage the sales pipeline, expand high‑potential accounts, and refine pricing and promotional strategies
• Partner closely with Branch Managers / operations teams to ensure seamless execution and customer service
• Conduct regular sales meetings, performance reviews, and pipeline discussions; track KPIs and report results to senior leadership
• Support collection efforts in partnership with the Credit & Collections team
• Collaborate with internal stakeholders to identify profitable equipment sales and fleet utilization opportunities
• Set annual goals and objectives aligned with branch and regional performance; monitor progress and adjust strategies as needed
• Represent Cooper at industry events and support brand visibility through networking and local marketing initiatives
• Take pride in your work, and bring energy, accountability, and professionalism to everything you do

What You’ll Bring to the Team

Qualifications and Requirements:

• 8+ years of outside sales experience, ideally within equipment rental, construction, industrial, or related industries
• 2+ years of sales leadership experience, with a proven ability to coach, mentor, and develop high‑performing teams
• Strong knowledge of construction equipment and rental operations, including fleet utilization and profitability drivers
• A valid driver’s license and a satisfactory driver’s abstract (no more than 3 demerit points)
• Willingness to travel throughout the Ottawa area; this role is primarily field‑based
• Proficiency with CRM platforms and Microsoft Office (Excel, Word, PowerPoint), and with PowerBI or similar data visualization tools
• A leadership style rooted in honesty, integrity, and trust — doing the right thing, even when no one’s watching
• Strong negotiation skills and the ability to move key customers toward value‑based partnerships
• Comfortable leading customer presentations and meetings, articulating value, aligning solutions to customer needs, and influencing decision‑makers
• Excellent communication skills and the ability to build relationships at all levels — internally and externally
• Strong business acumen, including experience managing budgets, AR and collections, reviewing P&Ls, and planning for growth
• The flexibility to manage multiple priorities and adapt quickly in a dynamic, fast‑paced environment

General Information

Pay Range: $100,000.00 - $125,000.00 annually

Address: Regional Ottawa ON A9A 9A9

At Cooper Equipment Rentals, it’s about more than equipment - it’s the people behind it.

Proudly Canadian owned since 1972, we are one professional team driven by honesty, reliability, and fresh thinking.

We’re known for top‑quality equipment, but what truly sets us apart is our expertise, customer service, and safety‑first mindset.

At Cooper Equipment Rentals, we believe our people are our greatest strength.

Every role at Cooper plays a part in building and maintaining the communities we live and work in. If you’re looking for a workplace where your contributions matter, your ideas are valued, and your career can grow with a company that’s going places — welcome to the Cooper Difference.

We are committed to fostering an inclusive, respectful, and accessible workplace where everyone has an equitable opportunity to succeed.

If you require an accommodation at any stage of the recruitment process, please let us know.

We use AI-assisted technology to support parts of our recruitment process; however, all hiring decisions are made by our team using human judgment.