Rental Representative (Outside Sales)

Cooper Equipment Rentals Limited; London; On-site; CAD 85,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary

Company vehicle + fuel card

Excellent benefit package

RRSP Match

Safety-minded organization

Stable year-round employment

Training and development opportunities

Social responsibility

Job summary

Cooper Equipment Rentals Limited in London, Ontario is seeking driven B2B Outside Sales professionals to identify new rental opportunities, build a robust pipeline, and close deals with contractors, project managers and key decision-makers.

You will negotiate rental agreements, provide equipment recommendations, deliver exceptional service, and maintain accurate CRM records. The role offers a base salary plus commission, with total earnings targeting CAD 85,000 to 100,000 annually.

Qualifications

• Valid Class G driver's license with a clean or satisfactory driver’s abstract (no more than three demerit points).
• Copy of updated driver’s abstract upon request.
• Minimum Grade 12 diploma or equivalent.
• Bachelor’s degree is an asset but is not required.
• Proven success in B2B Outside Sales with a hunter mindset—experience in the construction equipment rental industry or a related field is a strong asset.
• Thorough understanding of the construction industry, and of equipment rental fleet operations is an asset.
• Product knowledge of a diverse range of construction equipment is an asset.
• Demonstrated track record of exceeding sales targets and consistently growing a territory.
• Excellent communication, negotiation, and relationship-building skills.
• Highly self-motivated, goal-oriented, and able to thrive in a competitive environment.
• Strong organizational and time-management skills; able to manage multiple priorities independently.
• Proficiency in Microsoft Office and CRM platforms; familiarity with SRM software is a plus.
• Team-player, with the ability to interact with both customers and colleagues in a professional manner.

Responsibilities

• Proactively identify and pursue new sales opportunities through cold calling, site visits, networking, and referrals.
• Consistently generate qualified leads, build a strong pipeline, and close new rental business.
• Develop and maintain long-term relationships with contractors, project managers, and decision-makers.
• Meet and exceed monthly, quarterly, and annual sales targets.
• Conduct on-site visits to assess customer needs and recommend equipment solutions that maximize productivity and safety.
• Stay informed on market trends, jobsite activity, competitor offerings, and product innovations to position Cooper as the partner of choice.
• Negotiate rental agreements and pricing with confidence and professionalism.
• Deliver exceptional customer service, ensuring customers receive prompt solutions and reliable follow-up.
• Accurately track activities, opportunities, and customer interactions in the CRM system.
• Represent the company at trade shows, industry events, and community functions to build brand presence and expand market share.
• Provide exceptional customer service and support to ensure client satisfaction and long-term relationships.
• Analyze customer needs and requirements, and present customers with equipment rental solutions.

Skills

Hunter mindset

Sales experience

Communication

Negotiation

Relationship building

Time management

Organizational skills

Self-motivated

Team player

Education

Grade 12 diploma

Bachelor's degree asset

Tools

Microsoft Office

CRM platforms

SRM software

Job description

Build your Career at Cooper Equipment Rentals We are looking for customer-oriented,motivatedindividuals to join our professional team. Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work.

Why Work with Us?

Perks!

• Competitive salary (base salary + commission structure)
• Company vehicle + fuel card
• Excellent benefit package with premiums paid by the company
• RRSP Match
• Safety-minded organization
• Stable, year-round employment
• Continuous training, learning and development opportunities
• Fun-loving work environment with strong social responsibility

What You’ll Be Doing Duties and Responsibilities

• Proactively identify and pursue new sales opportunities through cold calling, site visits, networking, and referrals.
• Consistently generate qualified leads, build a strong pipeline, and close new rental business.
• Develop and maintain long-term relationships with contractors, project managers, and decision-makers.
• Meet and exceed monthly, quarterly, and annual sales targets.
• Conduct on-site visits to assess customer needs and recommend equipment solutions that maximize productivity and safety.
• Stay informed on market trends, jobsite activity, competitor offerings, and product innovations to position Cooper as the partner of choice.
• Negotiate rental agreements and pricing with confidence and professionalism.
• Deliver exceptional customer service, ensuring customers receive prompt solutions and reliable follow-up.
• Accurately track activities, opportunities, and customer interactions in the CRM system.
• Represent the company at trade shows, industry events, and community functions to build brand presence and expand market share.
• Provide exceptional customer service and support to ensure client satisfaction and long-term relationships.
• Analyze customer needs and requirements, and present customers with equipment rental solutions.

What You’ll Bring to the Team

Qualifications and Requirements

• Valid Class G driver’s license with a clean or satisfactory driver’s abstract (no more than three demerit points).
• You will be required to provide a copy of your updated driver’s abstract upon request.
• Minimum Grade 12 diploma or equivalent.
• Bachelor’s degree in a related field is an asset but is not required.
• Proven success in B2B Outside Sales with a hunter mindset—experience in the construction equipment rental industry or a related field is a strong asset.
• Thorough understanding of the construction industry, and of equipment rental fleet operations is an asset.
• Product knowledge of a diverse range of construction equipment is an asset.
• Demonstrated track record of exceeding sales targets and consistently growing a territory.
• Excellent communication, negotiation, and relationship-building skills.
• Highly self-motivated, goal-oriented, and able to thrive in a competitive environment.
• Strong organizational and time-management skills; able to manage multiple priorities independently.
• Proficiency in Microsoft Office and CRM platforms; familiarity with SRM software is a plus.
• Team-player, with the ability to interact with both customers and colleagues in a professional manner.

Note: The posted pay range reflects expected earnings including base salary + commission. The base salary for this position will be approximately $50,000.00 - $60,000.00 annually.

Want to learn more about career opportunities at Cooper Equipment Rentals? Visit our Careers page to view Day in the Life videos cooperequipment.ca/careers.

At Cooper Equipment Rentals, we believe our people are our greatest strength. We are committed to fostering an inclusive, respectful, and accessible workplace where everyone has an equitable opportunity to succeed. If you require an accommodation at any stage of the recruitment process, please let us know. We use AI-assisted technology to support parts of our recruitment process; however, all hiring decisions are made by our team using human judgment.

#SJ1 Pay Range: $85,000.00 - $100,000.00 annually Address: 999 Progress Dr London, ON N6N 1B8

At Cooper Equipment Rentals, it’s about more than equipment - it’s the people behind it. Proudly Canadian owned since 1972, we are one professional team driven by honesty, reliability, and fresh thinking. We’re known for top-quality equipment, but what truly sets us apart is our expertise, customer service, and safety-first mindset. Every role at Cooper plays a part in building and maintaining the communities we live and work in. If you’re looking for a workplace where your contributions matter, your ideas are valued, and your career can grow with a company that’s going places — welcome to the Cooper Difference. Check out our 'Day in the Life' videos to learn more about careers at Cooper! Introduce yourself to our Talent Development Team and we’ll get in touch if there’s a role that could be a great match.