Sales and Marketing Director - Luxury Hotel

Placements24; Kimberley; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Placements24 is seeking a strategic and driven Sales and Marketing Director for a luxury boutique hotel in Kimberley, Canada. This senior role leads the sales and marketing team, develops annual plans, and drives occupancy and revenue through integrated campaigns and strong client relationships.

The ideal candidate has 7+ years in luxury hospitality sales and marketing, including 3 years in a Director role, with expertise in digital marketing, revenue management, CRM, and industry partnerships.

Qualifications

• 7+ years of progressive sales and marketing experience in luxury hospitality.
• At least 3 years in a Director-level role in sales/marketing.
• Strong leadership, communication, negotiation, and presentation skills.

Responsibilities

• Develop and implement annual sales and marketing plans aligned with hotel objectives.
• Identify and pursue new business opportunities in corporate, leisure, and MICE segments.
• Manage and mentor the sales and marketing team, setting performance targets and tracking results.
• Oversee digital marketing efforts including social media, SEO/SEM, and OTAs.
• Develop and execute public relations strategies and manage media relations.
• Create and manage marketing collateral, campaigns, and promotional materials.
• Analyze market trends, competitor activity, and customer insights to inform strategies.
• Build and maintain relationships with travel agents, corporate clients, and event planners.
• Manage the sales and marketing budget and allocate resources effectively.
• Monitor sales performance and prepare regular reports for senior management.

Skills

Sales leadership

Marketing leadership

Digital marketing

Revenue management

Client relationships

Education

Bachelor's degree

Tools

CRM systems

Hotel sales software

Job description

About the Role

Our client, a luxurious boutique hotel in Kimberley , is seeking a strategic and driven Sales and Marketing Director. This senior role is responsible for developing and executing comprehensive sales and marketing strategies to enhance brand awareness, drive occupancy, and maximize revenue for the hotel. The ideal candidate will have a proven track record in luxury hospitality sales and marketing, excellent leadership skills, and a deep understanding of market trends. You will lead the sales and marketing team, cultivate key client relationships, and oversee all promotional activities to position the hotel as a premier destination in Kimberley and beyond.

Key Responsibilities

• Develop and implement annual sales and marketing plans aligned with hotel objectives.
• Identify and pursue new business opportunities in corporate, leisure, and MICE segments.
• Manage and mentor the sales and marketing team, setting performance targets and ensuring their achievement.
• Oversee digital marketing efforts, including social media, SEO, SEM, and online travel agencies (OTAs).
• Develop and execute public relations strategies and manage media relations.
• Create and manage marketing collateral, advertising campaigns, and promotional materials.
• Analyze market trends, competitor activities, and customer insights to inform strategies.
• Build and maintain strong relationships with travel agents, corporate clients, and event planners.
• Manage the sales and marketing budget, ensuring effective allocation of resources.
• Monitor sales performance and prepare regular reports for senior management.

Requirements

• Minimum of 7 years of progressive experience in sales and marketing within the luxury hospitality sector, with at least 3 years in a Director-level role.
• Demonstrated success in developing and executing effective sales and marketing strategies for hotels.
• Strong understanding of digital marketing, social media, and revenue management principles.
• Excellent leadership, communication, negotiation, and presentation skills.
• Proven ability to build and maintain strong client relationships.
• Experience with CRM systems and hotel sales/marketing software.
• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• A creative and innovative approach to marketing challenges.
• Ability to travel as required for sales and marketing activities.
• Strong knowledge of the Kimberley tourism market is a plus.

Benefits

Our client offers a highly competitive executive salary, a significant performance-based bonus structure, and a comprehensive benefits package. This role provides an excellent platform for career growth and the opportunity to make a substantial impact on the success of a prestigious hotel in Kimberley . Enjoy a dynamic work environment and the chance to shape the brand's future. Relocation assistance may be considered for exceptional candidates.