Wine Estate Marketing Director

Placements24; Kimberley; Hybrid; CAD 101,000 - 152,000; Full time

Benefits offered by this job

Hybrid work model

Performance-based bonus

Employee discounts on wine

Job summary

Placements24 represents an award-winning wine estate near Kimberley, Northern Cape, seeking a Marketing Director to lead brand strategy, digital campaigns, PR, wine-tourism marketing, and DTC initiatives. You will align marketing with winemaking, sales, and hospitality to grow brand presence and revenue.

The role demands 7+ years in marketing with at least 3 in leadership, strong digital and ROI focus, and a background in wine or luxury goods. Hybrid work and a competitive package offered.

Qualifications

• 7+ years in marketing with at least 3 in a leadership role, preferably within wine/ luxury goods.
• Proven track record in growth-driven marketing strategies.
• Deep knowledge of digital channels including SEO, SEM, social media, and content marketing.
• Strong brand management, PR, and event marketing.
• Excellent communication and presentation skills.
• Experience managing budgets and measuring ROI.
• Bachelor's in Marketing/Business; wine-related qualification is a strong asset.

Responsibilities

• Develop and implement an integrated marketing strategy to elevate the brand locally and internationally.
• Oversee brand management and visual identity across all touchpoints.
• Lead digital marketing: website, SEO, social media, email campaigns, online ads.
• Manage PR activities, media relationships, press coverage.
• Plan marketing for wine tourism: cellar door sales, tastings, events, partnerships.
• Develop marketing collateral and promotional content.
• Monitor market trends and competitor insights to identify opportunities.
• Manage the marketing budget to ensure ROI.
• Collaborate with sales and hospitality teams to align marketing with goals.

Skills

Marketing leadership

Digital marketing

Brand management

Budget management

Communication skills

Interpersonal skills

ROI tracking

Wine industry knowledge

Education

Bachelor's degree in Marketing or Business

Wine-related qualification (asset)

Job description

About the Role

Our client, an award-winning wine estate celebrated for its exceptional wines and stunning vineyard setting in the picturesque region near Kimberley, Northern Cape, is seeking a strategic and creative Marketing Director. This leadership role is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive sales, and promote the estate's wine tourism offerings. The ideal candidate possesses a deep understanding of the wine and spirits industry, a flair for branding, and proven success in digital and traditional marketing campaigns. You will lead all marketing initiatives, including brand management, digital marketing, public relations, event management, and direct-to-consumer sales, collaborating closely with winemaking, sales, and hospitality teams. This is an exciting opportunity to shape the brand narrative of a prestigious wine estate and significantly contribute to its growth and success.

Key Responsibilities

• Develop and implement an integrated marketing strategy to elevate the brand of the wine estate and its products across local and international markets.
• Oversee all aspects of brand management, ensuring consistent messaging and visual identity across all touchpoints.
• Lead digital marketing efforts, including website management, SEO, social media marketing, email campaigns, and online advertising.
• Manage public relations activities, cultivate media relationships, and secure positive press coverage.
• Develop and execute marketing plans for wine tourism, including cellar door sales, tasting experiences, events, and partnerships.
• Oversee the creation of marketing collateral, advertising materials, and promotional content.
• Monitor market trends, competitor activities, and consumer insights to identify new opportunities.
• Manage the marketing budget effectively, ensuring optimal ROI on all marketing investments.
• Collaborate with sales and hospitality teams to align marketing efforts with business goals and drive revenue.

Requirements

• Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role, preferably within the wine, spirits, or luxury goods industry.
• Proven track record of developing and executing successful marketing strategies that drive brand growth and sales.
• In-depth knowledge of digital marketing channels and best practices, including SEO, SEM, social media, and content marketing.
• Strong understanding of brand management, public relations, and event marketing.
• Excellent communication, presentation, and interpersonal skills.
• Experience in managing budgets and measuring marketing ROI.
• Bachelor's degree in Marketing, Business Administration, or a related field; a wine-related qualification is a strong asset.
• Ability to work effectively in a hybrid work environment, balancing remote and on-site responsibilities.
• Passion for wine, viticulture, and the hospitality industry.

Benefits

• Competitive annual salary ranging from to ZAR, dependent on experience.
• Hybrid work model offering flexibility.
• Performance-based bonus structure.
• Opportunities to engage with the wine industry and participate in tastings and events.
• Employee discounts on wine and estate products.
• Professional development and training opportunities.
• Contribution to a growing and renowned wine brand.