SaaS Business Development Pro - Enterprise Pipeline Builder

FORMA.AI; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Forma.ai, a Series B startup in Toronto, is seeking a Business Development Representative to build pipeline and create new opportunities. You will work closely with Sales and Marketing to identify prospects, engage decision-makers, and convert interest into qualified sales opportunities.

Responsibilities include researching target accounts, executing multi-channel outreach, and qualifying prospects to align with Forma.ai’s ABM approach.

Qualifications

• 1–2 years of BD or strategic pipeline generation in B2B SaaS.
• Proven success engaging and generating sales opportunities.
• Experience talking to senior leaders at large organizations.

Responsibilities

• Research target accounts and identify key stakeholders across Sales, Revenue Ops, HR, and Finance.
• Execute personalized outbound outreach across email, phone, LinkedIn, and other channels.
• Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion.
• Qualify prospects to understand priorities, challenges, and fit for Forma.ai.
• Book qualified meetings and create new pipeline for Account Executives.
• Use CRM and sales engagement tools to manage activity and track engagement.
• Partner with Account Executives on target accounts, messaging, and outreach.
• Follow up with inbound leads, event attendees, and prospects engaged via marketing programs.
• Work with Marketing to turn engagement and intent signals into targeted outreach.

Skills

BD experience

SaaS knowledge

Account-based outreach

Communication

Pipeline generation

Tools

CRM software

Sales automation tools

Job description

Forma.ai, a Series B startup in Toronto, is seeking a Business Development Representative to build pipeline and create new opportunities. You will work closely with Sales and Marketing to identify prospects, engage decision-makers, and convert interest into qualified sales opportunities.

Responsibilities include researching target accounts, executing multi-channel outreach, and qualifying prospects to align with Forma.ai’s ABM approach.