B2B SaaS Prospecting & Pipeline Builder

Precision Labs; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Forma.ai is hiring a Business Development Representative in Toronto to drive outbound prospecting and build a robust sales pipeline. You will identify key stakeholders, engage senior decision-makers, and convert interest into qualified opportunities for the sales team.

You’ll qualify prospects, book meetings, and work closely with Account Executives and Marketing to ensure seamless handoffs and effective outreach strategies. This is a full-time on-site role in a fast-growing SaaS startup.

Qualifications

• 1-2 years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS.
• Proven success engaging, qualifying, and generating sales opportunities.
• Experience talking to senior leaders at large organizations.

Responsibilities

• Outbound prospecting across email, phone, LinkedIn, and other channels to build pipeline.
• Qualify prospects, book meetings, and create pipeline for Account Executives.
• Collaborate with GTM leadership and Sales/Marketing to optimize outreach and messaging.

Skills

BD experience 1–2y

Proven sales opportunities

ABM / high-ACV outreach

Tools

CRM tools

Job description

Forma.ai is hiring a Business Development Representative in Toronto to drive outbound prospecting and build a robust sales pipeline. You will identify key stakeholders, engage senior decision-makers, and convert interest into qualified opportunities for the sales team.

You’ll qualify prospects, book meetings, and work closely with Account Executives and Marketing to ensure seamless handoffs and effective outreach strategies. This is a full-time on-site role in a fast-growing SaaS startup.