Revenue Operations Analyst II: Funnel & Automation

Affirm; Canada; Remote; USD 77,000 - 127,000; Full time

Benefits offered by this job

Health coverage

ESPP

Tech stipend

Time off

Remote-first

Job summary

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are seeking a Revenue Operations Analyst II to partner with Marketing, Business Development, and early Sales teams to design scalable top-of-funnel processes and automation.

You will own lead routing, lifecycle design, and tooling integrations (Salesforce, marketing platforms), collaborate with cross-functional teams, and

Qualifications

• BA/BS or equivalent 4-year degree required.
• 2+ years of revenue operations, sales operations, or marketing operations experience.
• Proficiency in Salesforce (administrator a plus); familiarity with marketing automation platforms (Pardot, HubSpot).
• Mastery of Excel / Google Sheets and BI tools.
• Experience with lead lifecycle management, routing tools (RingLead, LeanData), data enrichment tools (Clay, ZoomInfo), or lead scoring and attribution frameworks.
• Strong ability to manage relationships with stakeholders in a fast-paced environment.
• Prior experience in data analysis, reporting, and funnel performance measurement.

Responsibilities

• Design and optimize top-of-funnel merchant lifecycle processes with emphasis on automation and data quality.
• Own and define lead routing logic, automation triggers, and lifecycle dependencies.
• Lead cross-functional initiatives end-to-end with Sales, Marketing, Partnerships, Legal, Product, Revenue Ops, Analytics.
• Support attribution tracking and funnel analysis for Marketing and early funnel performance.
• Own workflow automations to improve speed-to-lead and reduce manual work.
• Collaborate with Business Systems to improve Salesforce and GTM tooling; ensure data integrity at funnel entry.
• Partner with Revenue Enablement to train revenue teams on top-of-funnel processes and tooling changes.

Skills

Salesforce proficiency

Lead lifecycle management

Data analysis & reporting

Excel/Google Sheets

Stakeholder management

Education

BA/BS or equivalent

Tools

Pardot

HubSpot

RingLead

LeanData

Clay

ZoomInfo

Salesforce

Job description

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are seeking a Revenue Operations Analyst II to partner with Marketing, Business Development, and early Sales teams to design scalable top-of-funnel processes and automation.

You will own lead routing, lifecycle design, and tooling integrations (Salesforce, marketing platforms), collaborate with cross-functional teams, and