Remote Revenue Ops Analyst II - Scale Top of Funnel

Affirm; Halifax; On-site; CAD 77,000 - 127,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is seeking a Revenue Operations Analyst II to partner with Marketing, Business Development, and early Sales to make the top of funnel predictable, clean, and scalable. You will design and optimize processes, automation, and tooling governing leads, contacts, and accounts entering the revenue funnel.

The role combines tactical automation with strategic lifecycle design, routing logic, and scalable coverage.

Qualifications

• BA/BS or equivalent 4-year degree required.
• 2+ years of revenue operations, sales operations, or marketing operations experience.
• Proficiency in Salesforce (administrator a plus); familiarity with marketing automation platforms (Pardot, HubSpot).
• Mastery of Excel / Google Sheets and a solid understanding of business intelligence tools.
• Experience with lead lifecycle management, lead routing tools (RingLead, LeanData), data enrichment tools (Clay, Zoominfo), or lead scoring and attribution frameworks preferred.
• Proven ability to manage and maintain relationships with key stakeholders in a fast-paced environment.
• Prior experience in data analysis, reporting, and funnel performance measurement.
• A strong sense of organization, a growth mentality, and a bias toward documenting and systematizing repeatable processes.

Responsibilities

• Design and optimize top of funnel merchant lifecycle processes — from Marketing touch through Contact creation, Account readiness, and Discovery handoff — with an emphasis on automation, data quality, and clear documentation
• Own and define lead routing logic, automation triggers, and lifecycle dependencies that govern how leads and accounts move through the top of funnel; partner with Business Systems for implementation
• Own cross-functional initiatives end to end — managing stakeholders across Sales, Marketing, Partnerships, Legal, Product, Revenue Ops, Analytics, and others
• Support attribution tracking and funnel conversion analysis for Marketing, BDA, and early funnel performance to surface actionable insights
• Own workflow automations (e.g., Slack notifications, cross-tool workflows, process triggers) that improve speed-to-lead and reduce manual work
• Collaborate with the Business Systems team to improve Salesforce and adjacent GTM tooling for lead and account management efficiency; define processes to ensure data integrity at funnel entry
• Partner with Revenue Enablement to train and support revenue teams on top of funnel processes and tooling changes

Skills

Salesforce

Marketing automation

Excel

Google Sheets

BI tools

Data analysis

Stakeholder mgmt

Documentation

Education

BA/BS or equivalent

Tools

RingLead

LeanData

Pardot

HubSpot

Clay

ZoomInfo

Salesforce admin

Job description

Affirm is seeking a Revenue Operations Analyst II to partner with Marketing, Business Development, and early Sales to make the top of funnel predictable, clean, and scalable. You will design and optimize processes, automation, and tooling governing leads, contacts, and accounts entering the revenue funnel.

The role combines tactical automation with strategic lifecycle design, routing logic, and scalable coverage.