Research Analyst

Torstar; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading media organization in Toronto seeks a Research Analyst to support advertising sales with data-driven insights and create marketing collateral. The ideal candidate will have a Bachelor's degree in Marketing or Business, with experience in data analysis tools and visualization. Responsibilities include developing sales tools and supporting various sales teams. The position demands excellent communication and project management skills in a dynamic environment.

Qualifications

• At least 1 year of experience in a similar role, or within the media industry (agency or research supplier).
• Experience working with survey results for research initiatives.
• Ability to adapt to conflicting priorities.

Responsibilities

• Fulfill research requests from all sales teams across Torstar.
• Provide support for sales and marketing specialists to create marketing assets.
• Develop sales tools in collaboration with Data Engineers and Data Scientists.

Skills

Data visualizations skills

Excellent communication skills

Project management skills

High attention to detail

Service oriented

Education

Bachelor’s degree or diploma in Marketing, Advertising or Business

Tools

PowerPoint

Adobe Analytics

Google Analytics

Excel

Vividata

Job description

Company Description

The Toronto Star is a progressive media organization with a long, proud history in newspapers and a passion for capitalizing on the fluid world of digital and mobile media. Our vision for success is driven by a deep customer‑centric obsession, continued journalistic excellence, advanced data‑driven competency and a culture that is selfless, focused, agile, collaborative and results‑driven. The successful candidate will be a champion of those priorities while keeping the customer at the heart of all of the creative work that s/he will be doing.

Our Commitment To Diversity

We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

Job Description

The Research Analyst assists Torstar advertising sales by producing top quality sales presentations and marketing/sales collateral to provide the best possible insights for revenue generation. This position will also provide marketing research support to all departments.

Responsibilities

• Fulfill research requests from all sales teams across Torstar
• Provide support for sales/marketing specialists to create marketing assets
• Proactively develop sales tools based on input from Digital Sales, National Sales and Local sales working closely with the Data Engineers and Data Scientists
• Develop, program and analyze survey results for research initiatives across Torstar

Qualifications

• Bachelor’s degree or diploma in Marketing, Advertising or Business
• At least 1 year of experience in a similar role, or within the media industry (agency or research supplier)
• Data visualizations skills using PowerPoint, Beautiful.ai or other graphic programs
• Experience working with Vividata, Comscore, Adobe Analytics (Omniture), Google Analytics
• Experience using data analysis tools like Nielsen IMS, Clear Decisions or Telmar
• Experience with media expenditure tracking tools
• Advanced presentation and analysis skills using Excel and PowerPoint
• High attention to detail
• Highly motivated self‑starter
• Excellent time management skills
• Strong project management skills
• Ability to adapt to conflicting priorities
• Highly organized, analytical and creative thinker
• Service oriented with excellent communication skills
• Collaborate with team members
• Clearly communicate data analysis and research results

Additional Information

We are committed to providing an inclusive and barrier‑free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.