Remote Regional Sales Manager - East Canada

Laniakea Brands; Newfoundland and Labrador; On-site; CAD 80,000 - 105,000; Full time

Job summary

Space Race Cannabis is seeking an experienced Regional Sales Manager - East to lead sales in Ontario and Atlantic Canada. You will drive revenue, manage the Eastern sales force, and build relationships with key accounts across the region.

The role reports to the VP Sales and Marketing and offers base+commission with strong growth potential. Based in Ontario with regular travel to Atlantic Canada and head office, this position focuses on Ontario’s large market and expanding East.

Qualifications

• Minimum 2 years of sales experience in the Canadian cannabis industry, with direct experience selling into the Ontario retail market and/or working with the OCS.
• Proven track record of meeting and exceeding sales targets in a competitive category.
• Experience managing sales representatives, agencies, or brokers.
• Strong working knowledge of sell-through and depletion data, trade spend management, and retail account planning.

Responsibilities

• Own regional sales performance across Ontario and Newfoundland and Labrador, developing and executing the go-to-market plan to drive brand growth and revenue for Space Race, Violet Tourist, Beach Bum and Shoestring across the East.
• Lead, coach, and develop the Eastern sales team, including direct management of Territory Managers and agency partners, and expand the team as regional sales growth supports it.
• Oversee revenue performance from all major and key retail accounts in the region, building senior-level relationships with top Ontario retailers and acting as the primary point of contact for regional partnerships.
• Manage the OCS relationship at the regional level, including product calls, listings, promotional programs, and in-market execution, and support the NLC relationship in Newfoundland and Labrador.
• Set aggressive yet achievable sales targets for the region, implement performance management systems, and hold the team accountable to consistently exceed revenue and distribution objectives.
• Plan and execute seasonal promotions, trade marketing campaigns, and product launches in the East in alignment with national marketing plans and within an approved trade spend budget.
• Own regional sales forecasting, sell-through and depletion analysis, competitive analysis, and market intelligence, delivering regular reporting and recommendations to the VP Sales and Marketing.
• Build and maintain strategic account plans for key retail partners, driving deeper penetration, exclusive programs, and long-term growth opportunities across the Eastern Canadian cannabis market.
• Lead the launch of new Eastern provinces and territories as they open, establishing distribution and retail relationships from day one.

Skills

Sales experience

Industry knowledge

Account planning

Negotiation

Communication

Travel readiness

Job description

Space Race Cannabis is seeking an experienced Regional Sales Manager - East to lead sales in Ontario and Atlantic Canada. You will drive revenue, manage the Eastern sales force, and build relationships with key accounts across the region.

The role reports to the VP Sales and Marketing and offers base+commission with strong growth potential. Based in Ontario with regular travel to Atlantic Canada and head office, this position focuses on Ontario’s large market and expanding East.