Remote Paid Media Manager for Multi-Market Roofing

Blacksmith Agency LLC; Halifax; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager to own paid media for roofing clients across markets. You will strategize budgets, plan roadmaps, and drive performance across Google Ads, Meta, LinkedIn and Microsoft Ads.

This is a full-time, remote role supporting clients in Canada, the US, and other locations. You will implement tracking with GA4 and Tag Manager, report on results, and guide client conversations with clear narratives.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with a track record you can share.
• Experience managing multiple clients at an agency.
• Strong English communication with US clients on live calls.
• Experience in roofing or multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Lead budget allocation, bidding, targeting, and creative testing.
• Set up conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90 day and quarterly roadmaps for each client.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Paid Media Manager to own paid media for roofing clients across markets. You will strategize budgets, plan roadmaps, and drive performance across Google Ads, Meta, LinkedIn and Microsoft Ads.

This is a full-time, remote role supporting clients in Canada, the US, and other locations. You will implement tracking with GA4 and Tag Manager, report on results, and guide client conversations with clear narratives.