Paid Media Manager, Roofing (Remote, Hamilton)

Blacksmith Agency LLC; Hamilton; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager for roofing clients. You will own paid media strategy, budgets, and performance narratives across multiple markets.

You'll work remotely with teams and clients in Canada, the US, and beyond, shaping the 90-day roadmaps and driving ROAS improvements with Google Ads, Meta, LinkedIn, and Microsoft Ads.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS or CPA.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for roofing clients across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding, targeting, and creative testing; know when to pause a campaign.
• Ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly client roadmaps and narrate performance.
• Grow accounts through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta (Facebook) Ads

Agency experience

English on live calls

ROAS / CPA optimization

Tools

GA4

Tag Manager

Pixels (platform)

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.