Search Engine Optimization (SEO) Specialist

Placements24; Kimberley; Hybrid; CAD 31,000 - 62,000; Full time

Job summary

Placements24 is seeking an experienced SEO Specialist to join our remote team. You will develop and execute comprehensive SEO strategies, conduct keyword research, and lead technical and on-page optimization efforts for a diverse client portfolio.

You will monitor performance using GA, GSC, and industry tools, stay ahead of algorithm changes, and collaborate with content and development teams to maximize organic visibility. This role offers remote work with flexible arrangements.

Qualifications

• Bachelor's degree in Marketing, Digital Media, CS or related field.
• 3–5 years of SEO experience with proven rankings improvements.
• Proficiency with GA, GSC, SEMrush, Ahrefs, Moz.
• Strong analytical, problem-solving and communication skills.
• Ability to work independently on multiple client projects remotely.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic visibility and drive relevant traffic.
• Conduct thorough keyword research and analysis to identify optimization opportunities.
• Perform technical SEO audits, identify issues, and recommend solutions to improve crawlability.
• Implement on-page optimization tactics including meta tags, headers, and content enhancements.
• Develop and execute link-building strategies to improve domain authority and credibility.
• Monitor performance using Google Analytics, Google Search Console, and SEO platforms (SEMrush, Ahrefs).
• Track rankings, traffic, and conversions, reporting insights regularly.
• Stay updated on search engine algorithm changes and best practices.
• Collaborate with content, dev, and marketing teams to embed SEO in all initiatives.

Skills

Analytical thinking

Problem solving

Communication skills

Independent work

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a cutting-edge digital marketing agency, is seeking a skilled Search Engine Optimization (SEO) Specialist to join their team, available to work remotely. This role is responsible for developing and implementing effective SEO strategies to improve organic search rankings, increase website traffic, and drive qualified leads for their clients. You will conduct in-depth keyword research, perform technical SEO audits, on-page optimization, and off-page link building. The ideal candidate possesses a strong analytical mindset, a deep understanding of search engine algorithms, and hands-on experience with various SEO tools and platforms. This is a remote position, offering flexibility and the opportunity to work with a diverse range of clients across different industries. We are looking for a proactive, self-motivated individual who stays ahead of SEO trends and can translate complex data into actionable insights. The agency prides itself on a results-driven culture, continuous learning, and a collaborative spirit. Your expertise will be crucial in enhancing our clients' online visibility and achieving their digital marketing goals. Your strategic approach to SEO will directly impact client success and the agency's reputation.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search visibility and drive relevant traffic.
• Conduct thorough keyword research and analysis to identify opportunities for content and optimization.
• Perform technical SEO audits, identify issues, and recommend solutions to improve website performance and crawlability.
• Implement on-page optimization tactics, including meta tags, header optimization, and content enhancements.
• Develop and execute link-building strategies to improve domain authority and website credibility.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs).
• Track keyword rankings, traffic trends, and conversion rates, providing regular performance reports with insights.
• Stay current with search engine algorithm updates and SEO best practices.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
• Keep abreast of competitor SEO strategies and industry trends.

Requirements

• Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field.
• Minimum of 3-5 years of experience in SEO, with a proven track record of improving organic search performance.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of technical SEO, on-page optimization, and off-page SEO strategies.
• Experience with website analytics and the ability to interpret data to derive actionable insights.
• Knowledge of HTML, CSS, and JavaScript from an SEO perspective is a plus.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple client projects in a remote setting.
• Certifications in Google Analytics or Google Ads are advantageous.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering significant flexibility.
• Opportunity to work with a dynamic agency and a variety of clients in Kimberley, Northern Cape.
• Access to cutting-edge SEO tools and technologies.
• Professional development and continuous learning opportunities.
• Collaborative and supportive remote team environment.