Remote Demand Gen Specialist - Scale High-Impact Pipelines

Employment Group

Grand Rapids

On-site

CAD 70,000 - 90,000

Full time

14 days+

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Job summary

Employment Group is seeking a hands-on Demand Marketing Specialist focused on 1-2 key channels to build predictable, qualified pipeline. You will own end-to-end demand motions, optimize conversions, and partner tightly with SDRs and AEs to drive meetings and opportunities.

The role emphasizes turning strategy into measurable pipeline, scaling repeatable plays, and using data and testing to continuously improve results.

Qualifications

Experience owning and scaling a demand generation channel.
Track record of improving conversion rates, meetings, and pipeline generation over time.

Responsibilities

Own 1-2 demand generation channels end-to-end (e.g., outbound, email nurture, lifecycle, or similar).
Build and execute programs that generate qualified meetings and sourced pipeline.
Develop repeatable, scalable plays that create predictable demand and pipeline contribution.
Act as a co-equal partner with SDRs and Account Executives to drive pipeline outcomes.
Define ICP and account segmentation, outreach and sequencing strategy, follow-up processes and SLA expectations.
Help design and refine the end-to-end demand management system from lead generation through opportunity creation.
Continuously improve conversion across the funnel (targeting, engagement, meeting, opportunity).
Run A/B tests on messaging, targeting, and channel tactics.