Demand Generation Manager

Visa Hunt; Canada; On-site; CAD 70,000 - 95,000; Full time

Job summary

Visa Hunt is seeking a marketing professional to own multi-channel campaigns focused on SMBs and self-serve trials. You will develop webinars, collaborate with cross-functional teams, and continuously optimize campaigns for acquisition and expansion.

Proficiency with HubSpot and Salesforce is preferred, with a strong emphasis on data-driven creativity and project management. Remote role with significant growth opportunities, requiring hands-on execution of demand-gen programs and the ability to

Qualifications

• 3+ years marketing experience focused on SMB market.
• Experience owning end-to-end demand generation campaigns.
• Ability to marry data insights with content and creative.
• Familiarity with HubSpot and Salesforce is a plus.
• Strong project management and cross-functional collaboration.

Responsibilities

• Build a multi-channel campaign strategy to drive new prospects and expansion opportunities.
• Own webinar program development and execution across industries and stages.
• Collaborate with marketing, sales, partners, and product for feedback-driven improvements.
• Test, optimize, measure ROI, and scale programs for new business.
• Monitor campaign analytics and report results with optimization recommendations.
• Drive acquisition, expansion, and demand for self-serve trial platforms.

Skills

Campaign strategy

HubSpot

Salesforce

Data-driven marketing

Project management

Creative thinking

Tools

HubSpot

Salesforce

Job description

Build a multi-channel campaign strategy to drive new prospect and expansion opportunity

Own webinar program development and execution for various industries, use-cases, and awareness stages

Working with the marketing, sales, partner, and product teams to ensure a system of continuous feedback and improvement

Test and optimize new programs and channels. Continuously measure ROI and scale our efforts to drive new business

Think outside the box and build creative customer acquisition and nurture programs that are sustainable and useful for prospects & existing customers

Collaborate with sales teams and leaders on campaign implementation and follow up

Actively monitor all campaign analytics, partner with our operations team to create appropriate reporting on campaign performance and communicate results effectively to the team with recommended actions for optimization

Monitor, assess and report on integrated marketing campaigns performance and provide strategic direction and guidance based on analysis of results

3+ years marketing experience, with a focus on SMB marketing

An understanding of how to marry data insights with content and creative to create memorable, consumer-grade campaigns

Past experience in driving acquisition, expansion, and demand for self-serve trial-based platforms is a huge plus

Comfortable using Hubspot and Salesforce

• Ability to build marketing campaigns that serve SMB needs by driving prospects to trial and eventually conversion and expansion.


• Experience owning end-to-end execution of demand generation campaigns


• A strong creative mind with the ability to ideate new campaign creatives and collaborate closely


• Get-it-done attitude with excellent project management skills for complex, cross-functional campaigns.

Work 100% Remote. Significant Growth Opportunity

Krow provides next generation professional services automation (PSA) that is easy to use and deploy and built on the leading cloud platform from Salesforce.

Our PSA application helps transform client delivery with a single unified solution for services teams and companies, providing the most connected and collaborative platform for customer success.