Remote Demand Gen Lead for PPC, SEO & CRO

Blacksmith Agency; Edmonton; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to lead PPC, SEO and conversion initiatives for a diverse client portfolio across multifamily, B2B and tech verticals. As Demand Generation Manager, you own strategy, performance and client-facing leadership.

This senior role blends strategic thinking with hands-on execution, collaborating with sales and internal specialists to shape roadmaps, oversee campaigns, and deliver measurable outcomes for clients.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Job description

Blacksmith Agency is scaling its marketing division to lead PPC, SEO and conversion initiatives for a diverse client portfolio across multifamily, B2B and tech verticals. As Demand Generation Manager, you own strategy, performance and client-facing leadership.

This senior role blends strategic thinking with hands-on execution, collaborating with sales and internal specialists to shape roadmaps, oversee campaigns, and deliver measurable outcomes for clients.