Demand Generation Manager - Engineered Arts

Opportunities with AppDirect's Advisor Partners (Recruitment as a Service); Montreal (administrative region); On-site; CAD 90,000 - 130,000; Full time

Job summary

Engineered Arts is seeking a strategic Demand Generation Manager to build and scale a global demand engine that translates marketing activity into qualified pipeline and revenue. The role spans leadership, strategy, and hands-on execution across channels and markets.

You will own forecasting, implement ABM, optimize lead lifecycle, and collaborate with sales and product to convert opportunities. Strong analytics and stakeholder management are essential.

Qualifications

• 7+ years of progressive demand generation or performance marketing experience.
• Ownership of a pipeline or revenue target with measurable results.
• Builder mindset: defined strategy, built programs from ground up, driven high-growth outcomes.
• Deep proficiency in marketing automation and CRM platforms, including lead scoring and lifecycle management.
• Strong command of paid media across LinkedIn, Google, Meta, and affiliate networks with managed budgets.
• Advanced analytical skills: dashboards, funnel data, data-driven decisions.
• Experience managing agencies, freelancers, and cross-functional partners to deliver campaigns on time.

Responsibilities

• Own and scale a global demand generation strategy linking marketing activity to qualified pipeline and revenue growth.
• Set pipeline targets with sales and leadership, forecast accurately, report revenue contribution to executives.
• Design and execute multi-channel programs across paid media, email nurture, content syndication, events, and ABM.
• Architect and optimize the full lead lifecycle from acquisition to MQL to SQL handoff with clear SLAs.
• Lead campaign performance analysis with reporting cadences and executive dashboards.
• Coordinate with external agencies and contractors to ensure quality execution and alignment with goals.
• Shape martech roadmap by evaluating and implementing tools to support scale and efficiency.
• Champion brand and product marketing initiatives to reinforce pipeline goals.

Skills

Demand generation

Pipeline targets

Marketing analytics

Cross-functional leadership

Marketing automation

Campaign optimization

Data-driven decision making

Tools

HubSpot

Salesforce

Marketo

Job description

Demand Generation Manager - Engineered Arts

About Engineered Arts

Engineered Arts is the leading manufacturer of full-size humanoid robots used for entertainment, education and communication. With 20 years of hardware and software development, our robots have been sold in over 30 countries worldwide with customers such as NASA, PwC, Meta and many more

Our Ameca robot is well known as 'the face of AI' and a social media viral success, taking advantage of the generative AI craze. Along with our ultra-realistic Mesmer range of animated figures, our robots continue to surprise and excite visitors at museums, theme parks, visitor attractions and trade shows, as well as aid leading universities with AI and robotics research. Our robots are poised to break into the future mega-expansion service robot segment, with applications such as front of house, receptions, check-in desks, information points and PoS.

We are a team of dedicated engineers and creatives striving to develop the very best experiences for our customers. Our internal motto is 'Be Wow' - everything we do is fun, entertaining or surprising to encounter.

About You

You're a strategic demand generation marketer who knows how to build the engine that turns marketing into revenue. You've spent years designing, scaling, and optimizing demand generation programs in technical or complex product environments - and you understand that great marketing isn't just about awareness, it's about predictable, scalable pipeline.

You bring a builder's mindset: you can set the strategy, stand up the infrastructure, and drive the execution across channels and global markets. You're as comfortable presenting a pipeline forecast to the leadership team as you are rolling up your sleeves to optimize a campaign in-flight. You sit at the intersection of marketing, sales, and product - and your ability to align cross-functional stakeholders and translate technical value into compelling commercial narratives is what sets you apart.

What You'll Do and How You'll Have an Impact

• Own and scale a global demand generation strategy - building the playbook that connects marketing activity directly to qualified pipeline and measurable revenue growth.
• Hold the marketing pipeline number: set targets in partnership with sales and leadership, forecast with precision, and report on revenue contribution at the executive level.
• Design and execute multi-channel programs - spanning paid media, email nurture, content syndication, events, and ABM - that drive awareness, inbound interest, and qualified opportunities across the robotics portfolio.
• Architect and optimize the full lead lifecycle, from acquisition through MQL to SQL handoff, partnering closely with sales to define scoring models, SLAs, and conversion-focused handoff processes.
• Lead campaign performance analysis by establishing reporting cadences, executive dashboards, and a culture of data-driven decision-making across the marketing function.
• Coordinate with external agencies and contractors to ensure quality execution and tight alignment with campaign goals.
• Shape the marketing technology roadmap - evaluating, implementing, and optimizing tools across the martech stack to support scale and efficiency.
• Champion brand and product marketing initiatives where they directly fuel demand, ensuring Engineered Arts' global presence consistently reinforces pipeline goals.

What We're Looking For

• 7+ years of progressive demand generation or performance marketing experience, ideally within a technical, engineering, robotics, or complex product environment
• Demonstrated ownership of a pipeline or revenue target, with a clear track record of how your programs moved the number
• A proven builder - you've architected demand gen programs from the ground up, defined strategy, and delivered results in high-growth or rapidly evolving organizations, not just executed existing playbooks
• Deep proficiency in marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, or equivalent), including lead scoring, lifecycle management, and attribution modeling
• Strong command of paid media across LinkedIn, Google, Meta, and affiliate/partner networks, with hands-on experience managing significant budgets
• Advanced analytical skills - you build dashboards, read funnel data fluently, and make confident campaign decisions grounded in performance metrics
• Proven ability to manage agencies, freelancers, and cross-functional partners to deliver complex campaigns on time and on target
• Fluency operating across global markets, with the range to adapt strategy, messaging, and cadence to distinct audiences, regions, and buying cycles
• Exceptional communication and stakeholder management skills - equally comfortable presenting to leadership, aligning with sales, and translating technical complexity into compelling commercial impact

Nice to Have

• Experience marketing physical products, hardware, or robotics
• Familiarity with account-based marketing (ABM) strategies and tools
• Background in B2B marketing within industries such as entertainment, education, hospitality, or emerging technology
• Experience with event-led demand generation (trade shows, conferences, live demos)

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.