Growth-Focused Demand Gen Specialist (Hybrid)

INETCO Systems Ltd.; Vancouver; Hybrid; CAD 65,000 - 95,000; Full time

Job summary

INETCO Systems Ltd. in Vancouver is seeking a Demand Generation Specialist to own the engine powering our marketing pipeline, including the marketing operations stack (HubSpot and Salesforce) and integrated campaigns.

This is a hands-on, individual-contributor role based in Vancouver, hybrid with 2–3 days per week in the office, reporting to the Chief Growth Officer. You’ll learn fast, take ownership early, and grow your marketing career.

Qualifications

• We value hunger, curiosity and ownership over years of experience.
• Entrepreneurial self-starter who can work with minimal hand-holding.
• Strong writing ability to produce clean, on-brand campaign copy.
• Detail-oriented and able to juggle multiple campaigns and deadlines.
• Curiosity about marketing technology and automation.
• Collaborative with Sales, Communications and Product teams.

Responsibilities

• Own and maintain HubSpot marketing automation—workflows, forms, lists, lead scoring, and emails.
• Manage the HubSpot–Salesforce integration, ensuring data quality and routing.
• Create campaign content—emails, nurture sequences, landing pages, social posts.
• Execute campaigns end-to-end from brief to launch to reporting.
• Analyze campaign performance and translate results into actionable insights.
• Build lead nurture workflows and monitor MQL→SQL handoff with Sales.
• Partner with Sales, Product and the Chief Growth Officer on campaigns and growth projects.
• Proactively flag issues and suggest better tools or processes.

Skills

Entrepreneurial mindset

Strong writing

Project management

Campaign analysis

Curiosity about marketing tech

Collaborative

Tools

HubSpot

Salesforce

Apollo

Job description

INETCO Systems Ltd. in Vancouver is seeking a Demand Generation Specialist to own the engine powering our marketing pipeline, including the marketing operations stack (HubSpot and Salesforce) and integrated campaigns.

This is a hands-on, individual-contributor role based in Vancouver, hybrid with 2–3 days per week in the office, reporting to the Chief Growth Officer. You’ll learn fast, take ownership early, and grow your marketing career.