Growth-Focused Demand Gen Manager

Relay; Toronto; Hybrid; CAD 117,000 - 143,000; Full time

Job summary

Relay is building a Demand Generation practice to own the global lead engine from strategy to execution. This role leads capture experiences, webinars, gated content, and demo/chat experiences that move leads to demos and approvals.

You’ll collaborate across brand, performance, product marketing, sales, and RevOps to optimize quality and velocity. The role is ideal for a growth-minded marketer who values data, plays well with others, and is excited to join Relay’s Toronto office three days a

Qualifications

• 3–6 years in B2B demand generation or integrated campaign management.
• Own campaigns end to end, not just contribute.
• Translate strategy into a coordinated plan across many teams.
• Focus on quality over volume and defend trade-offs.
• Strong cross-functional partnerships across brand, performance, product marketing, sales, and RevOps.
• Detail-oriented with the ability to manage parallel work streams.
• Able to build from scratch without a pre-existing playbook.
• Data-driven, not just reporting.
• Clear communicator who can brief and run retros.
• Willing to join our Toronto office 3 days a week.

Responsibilities

• Own our global lead number end to end across owned surfaces and demand programs.
• Build and run the lead programming calendar (webinars, gated content, partner programs, offers).
• Own the capture layer with Web, CRO and MarOps to maintain lead quality as volume scales.
• Run interactive demo and chatbot experiences for buyers exploring Relay.
• Design and run experiments across the funnel with hypotheses and holdout groups.
• Partner with Lifecycle to turn captured leads into demos, approvals and sales conversations.
• Turn successful tactics into a repeatable motion across the marketing org.
• Collaborate across teams to optimize lead quality and velocity.

Skills

B2B demand generation

End-to-end campaigns

Integrated campaigns

Cross-functional collaboration

Data-driven

Strategic planning

Effective communication

Toronto in-office 3 days a week

Job description

Relay is building a Demand Generation practice to own the global lead engine from strategy to execution. This role leads capture experiences, webinars, gated content, and demo/chat experiences that move leads to demos and approvals.

You’ll collaborate across brand, performance, product marketing, sales, and RevOps to optimize quality and velocity. The role is ideal for a growth-minded marketer who values data, plays well with others, and is excited to join Relay’s Toronto office three days a