Demand Gen Lead: Pipeline Growth & Strategy (Flexible)

Axiell Group; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Flexible work

International team

Impactful role

Competitive salary

Job summary

Axiell is seeking a Demand Generation Specialist to lead strategy, execution, and optimization of multi-channel programs across the United States and Canada, with a focus on accelerating growth and building pipeline.

You will work with Sales, Product Marketing, and Global Marketing to engage prospects through the buyer journey, using data-driven messaging, ABM, and events to drive qualified leads and revenue growth.

Qualifications

• Experience driving demand generation and revenue-focused marketing.
• Proven ability to build pipeline and measure impact.
• Cross-functional collaboration with sales and product marketing.

Responsibilities

• Plan and optimize multi-channel demand generation campaigns.
• Generate qualified leads and drive pipeline growth.
• Analyze performance and improve funnel conversions.
• Develop compelling messaging aligned with buyer challenges.
• Collaborate with Sales and Business Development to improve lead quality.
• Support webinars, case studies, thought leadership, and content initiatives.
• Manage events and account-based marketing programs.

Skills

Demand generation

Pipeline growth

B2B marketing

Cross-functional collaboration

Tools

CRM

Marketing automation

Job description

Axiell is seeking a Demand Generation Specialist to lead strategy, execution, and optimization of multi-channel programs across the United States and Canada, with a focus on accelerating growth and building pipeline.

You will work with Sales, Product Marketing, and Global Marketing to engage prospects through the buyer journey, using data-driven messaging, ABM, and events to drive qualified leads and revenue growth.