Product Support Sales Representative

SMS Equipment Inc.; Oliver Paipoonge; On-site; CAD 60,000 - 156,000; Full time

Job summary

SMS Equipment Inc. is seeking a Product Support Sales Representative in Thunder Bay, ON.

You will blend hands-on product knowledge with sales skills to support customers from the office or on customer sites, ensuring peak equipment performance and service viability. The role requires 3+ years in industrial sales within the heavy equipment sector, proficiency with Excel/Word and CRMs, and a willingness to travel.

Qualifications

• Minimum of 3 years’ experience in Industrial Sales.
• Experience in the heavy equipment business and familiarity with large construction equipment.
• Proficient with Microsoft Excel and Word and have experience navigating CRM systems.

Responsibilities

• Represent the Company as a hands-on person related to parts and service.
• Establish and maintain strong, professional relationships with customers and manufacturers.
• Provide customer support through OEM and third-party parts and service solutions.
• Provide detailed equipment repair proposals to meet customers’ requirements.
• Assist in evaluating used equipment to help assess customer needs.
• Act as a technical resource to sales professionals with product knowledge and limitations.
• Develop and present parts and service quotations to customers.
• Travel throughout assigned territory to support customer needs and provide after-sales support.

Skills

Industrial sales

Heavy equipment

CRM systems

Microsoft Excel

Microsoft Word

Travel

Driver's license

Tools

CRM

KomTrax

VHMS

Job description

Description

At SMS Equipment, finding the right partnership makes everything possible. We are seeking a driven and technically skilled Product Support Sales Representative to join our team. In this role, you’ll be the go-to expert for product support, building trusted customer relationships and providing solutions that keep equipment running at peak performance. If you’re ready to combine your sales expertise with hands‑on technical knowledge to make a real impact—

Work Location: Thunder Bay, ON
Salary: $48,000 salary + up to 25% bonus + typical commission ranging 1x-2x salary
Work Arrangement: Fixed on site – working from the office or customer site each day.
Schedule: Monday – Friday with occasional nights and weekends

What You’ll Do

• Represent the Company as being a hands‑on person as it relates to parts and service.
• Establish and maintain strong, professional relationships with customers and manufacturers.
• Provide customer support through OEM and third‑party parts and service solutions.
• Provide detailed equipment repair proposals to meet customers’ specific requirements.
• Assist in evaluating used equipment to help evaluate customer needs.
• Act as a technical resource to sales professionals by providing deeper understanding of product workings or applications, as well as product limitations and non‑traditional product usage.
• Report regularly and make recommendations as to how to improve products in order to see continued product improvements.
• Develop and present parts and service quotations to customers.
• Assist in getting new customers set up with KomTrax and VHMS.
• Sell parts to equipment owners, contractors, and fleet operators.
• Coordinate all service, warranty, billing, and equipment issues to the appropriate SMS manager. Main point of contact in resolving such issues.
• Travel throughout assigned territory to support customer needs and provide after‑sales support.

What You Bring

The successful candidate will have a minimum of 3 years’ experience in Industrial Sales, as well as experience in the heavy equipment business and familiarity with large construction equipment. Additional requirements include:

• Proficient with Microsoft Excel and Word and have experience navigating CRM systems.
• Must be self‑motivated and proactive in keeping abreast of cutting‑edge technology and best practices pertaining to the Company’s products and services; enhancing expertise, performance, and bottom‑line productivity.
• Proficient communication skills in dealing with customers and O.E.M.s.
• Ability to travel as needed to meet business requirements and customer expectations.
• Ability to drive company vehicles for extended periods of time.

This position is classified as an Individual Contributor role in SMS Equipment’s competency framework, requiring demonstration of core competencies (customer focus, collaboration, and technical/functional expertise).

At SMS Equipment, safety is one of our core values and we care for each other, without exception. Our successful candidate is intrinsically motivated and committed to making safe choices when completing all tasks.

Pre‑Employment
Candidates may be required to complete

• Drug and Alcohol Check
• Reference Check
• Driver’s Abstract
• Criminal and Credit Check

This posting is for an existing vacancy within SMS Equipment. Applications will be accepted until a suitable candidate is hired.

We thank all applicants for their interest. Only those selected to proceed to the next stage of the recruitment process will be contacted.

At SMS Equipment, the right partnership makes everything possible. We’re committed to building a diverse and inclusive team and encourage applications from all qualified individuals. Join us and bring your expertise to an organization that values safety, authenticity, innovation, performance, and respect.

SMS Equipment offers rewardingcareersin the heavy equipment industry across Canada. As the largest Komatsu dealer in North America, SMS Equipment gives you the opportunity to represent world‑class quality in our product offerings and customer service.A few of the many benefits of working with SMS Equipment includecompetitive wages, comprehensive group benefits plan, and RRSP matching.