Equipment Sales Representative

SMS Equipment Inc.; Prince George; On-site; CAD 43,000 - 53,000; Full time

Benefits offered by this job

Competitive wages

Comprehensive group benefits plan

RRSP matching

Job summary

SMS Equipment Inc. is seeking an Equipment Sales Representative to manage the sale of new equipment within our domestic sales function. You will drive territory growth, deliver equipment solutions, and build trusted customer relationships across the Prince George region.

The role requires frequent travel within the assigned territory and on-site work from the office or customer sites. The position offers a salary of $48,000 annually plus a commission guarantee of $25,000 for the first year.

Qualifications

• Prior sales experience in the heavy equipment industry.
• Ability to build relationships and manage a fast-paced sales territory.
• Familiarity with construction equipment and appropriate solutions.

Responsibilities

• Build and maintain strong customer relationships through site visits and clear communication.
• Manage daily schedule, sales pipeline, and territory to meet commitments.
• Monitor market trends and work with Sales/Operations to set targets and strategies.
• Proactively generate leads, conduct cold calls, and close new equipment sales.
• Prepare equipment quotes and align pricing with the General Manager of Sales.
• Maintain accurate records in the CRM system.

Skills

Sales experience

Customer relationships

Cold calling

CRM proficiency

Microsoft Office

Problem solving

Tools

CRM systems

Quoting tools

Microsoft Office

Job description

Prince George
1063 Great Street
Prince George, BC V2N2K8, CAN

Description

SMS Equipment is looking for an Equipment Sales Representative to manage the sale of new equipment within our domestic sales function. This role is responsible for driving territory growth, delivering equipment solutions, and building long-term, trusted customer relationships across the assigned region.

Work Location: Prince George, BC
Salary: $48,000 annually, plus a commission guarantee of $25,000 for the first year.
Work Arrangement: Fixed on site - working from the office or customer site each day. This role requires frequent travel within the assigned territory.
Schedule: Monday to Friday.

What You’ll Do

• Build and maintain strong customer relationships through regular site visits, clear communication, and a strong understanding of customer needs.
• Manage your daily schedule, sales pipeline, and territory to meet deadlines and deliver on commitments.
• Monitor market trends and collaborate with the Sales/Operations Manager to establish targets and support territory strategy.
• Proactively generate leads, conduct cold calls, and close new equipment sales within the assigned territory.
• Prepare equipment quotes and work closely with the General Manager of Sales to align pricing and commercial terms.
• Maintain accurate customer, opportunity, and sales activity records within the CRM system.

What You Bring

The successful candidate will have prior sales experience and/or experience serving customers in the heavy equipment industry, with the ability to build relationships and manage a fast-paced sales territory.

Other requirements include:

• Familiarity with a wide range of construction equipment and the ability to recommend appropriate equipment solutions.
• Confidence in cold calling, developing new business, and balancing competing priorities.
• Proficiency with CRM systems, quoting tools, and Microsoft Office, supported by strong problem-solving and decision-making skills.
• Valid Class 5 driver’s license and willingness to travel extensively throughout the assigned territory.

This position is classified as an Individual Contributor role in SMS Equipment’s competency framework, requiring demonstration of core competencies (customer focus, collaboration, and technical/functional expertise).

At SMS Equipment, safety is one of our core values and we care for each other, without exception. Our successful candidate is intrinsically motivated and committed to making safe choices when completing all tasks.

Pre-Employment

This position is risk sensitive. Candidates may be required to complete:

• Drug and alcohol test
• 5-year commercial driver’s abstract
• Credit and criminal record check

At SMS Equipment, the right partnership makes everything possible. We’re committed to building a diverse and inclusive team and encourage applications from all qualified individuals. Join us and bring your expertise to an organization that values safety, authenticity, innovation, performance, and respect.

SMS Equipment offers rewardingcareersin the heavy equipment industry across Canada. As the largest Komatsu dealer in North America, SMS Equipment gives you the opportunity to represent world-class quality in our product offerings and customer service.

A few of the many benefits of working with SMS Equipment include:

• competitive wages
• comprehensive group benefits plan
• RRSP matching.