Product Marketing Specialist — Growth & GTM (Hybrid)

Interac; Toronto; Hybrid; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Generous vacation & wellness days

Employer-paid benefits

RRSP program

Flexible hybrid work model

Employee assistance program

Job summary

Interac is hiring a Product Marketing, Senior Specialist to drive storytelling, GTM planning, and market intelligence for our product portfolio. You will lead cross-functional efforts with Marketing, Communications, Product and Technology to ensure aligned, data-driven campaigns across consumer and merchant segments.

In this role, you will execute go-to-market plans, guide agency partners, and translate technical features into impactful materials for sales enablement.

Qualifications

• 5-7 years of experience in marketing or product marketing, preferably within payments, financial services, or retail.
• Experience in harnessing customer insights and market research to inform product positioning and campaign strategies.
• Experience with go-to-market planning and developing strategic product marketing plans and materials.
• Experience with go-to-market execution across paid and owned channels in both B2B and B2C orientations.
• Strong presentation skills, both written and verbal, including the ability to translate technical features into compelling and clear product marketing, sales enablement materials, and clear agency briefings.
• Excellent interpersonal skills, able to build cross-functional relationships across Marketing, Comms, Product, and Technology teams.
• Eligibility to work for Interac Corp. in Canada in a full-time capacity.

Responsibilities

• Storytelling & Go-to-Market Planning: craft product narratives, messaging, and positioning; develop cohesive marketing plans aligned with business goals.
• Go-to-Market Execution: lead campaigns across paid, earned, and owned channels; guide agency partners and internal teams.
• Customer Insights, Market Intelligence and Reporting: coordinate market research and provide data-driven messaging refinements.
• Measurement & Reporting: set KPIs, track performance, and inform strategy refinements.
• Sales Enablement: develop materials to support sales efforts.
• Budget and Invoicing: manage invoices and track spending against budget.
• Cross-Functional Collaboration: participate in agile product squads to align marketing with product capabilities.

Skills

Storytelling

Go-to-market planning

Cross-functional collaboration

Market insights

Campaign development

Presentation skills

Agency management

Job description

Interac is hiring a Product Marketing, Senior Specialist to drive storytelling, GTM planning, and market intelligence for our product portfolio. You will lead cross-functional efforts with Marketing, Communications, Product and Technology to ensure aligned, data-driven campaigns across consumer and merchant segments.

In this role, you will execute go-to-market plans, guide agency partners, and translate technical features into impactful materials for sales enablement.