Remote Product Marketing Manager - SaaS/Fintech Growth

Q4; Canada; Remote; CAD 110,000 - 120,000; Full time

Benefits offered by this job

Fully remote environment

Comprehensive health coverage

Wellness perks

Job summary

Q4 is a bold, AI-driven IR Ops platform helping public companies attract, manage, and understand investors. The Product Marketing Manager will bridge product development and sales, turning complex features into compelling value stories for capital markets and SaaS buyers.

This role sits at the nexus of Product and Sales, guiding GTM launches and customer-focused messaging. The PMM will own GTM, pricing, and content, collaborate with Growth and Sales, and drive demand through campaigns, events,

Qualifications

• Bachelor’s degree in Marketing, Business, or related field is required.
• 2–5 years of SaaS product marketing experience owning or supporting launches.
• Strong analytical skills using analytics platforms to guide strategy and campaign impact.

Responsibilities

• GTM ownership: define and execute go-to-market for new products and features.
• Messaging and positioning: craft value propositions for capital markets and SaaS audiences.
• Sales enablement: create decks, case studies, product sheets, demos, and battlecards.
• Market intelligence: monitor trends and competitors to inform roadmap and sales.
• Adoption beyond launch: collaborate with Customer Success to drive product usage after launch.
• Pricing and packaging: propose pricing/structure based on benchmarking and customer insights.
• Demand gen partnership: provide content and insights for digital campaigns and events.
• Voice of the customer: conduct interviews and analyze usage to inform roadmap.
• Content creation: produce thought leadership content resonating with financial buyers.
• KPI accountability: track launch performance and ROI for leadership.

Skills

Storytelling

Analytics

Communication

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

HubSpot

Posthog

Job description

Q4 is a bold, AI-driven IR Ops platform helping public companies attract, manage, and understand investors. The Product Marketing Manager will bridge product development and sales, turning complex features into compelling value stories for capital markets and SaaS buyers.

This role sits at the nexus of Product and Sales, guiding GTM launches and customer-focused messaging. The PMM will own GTM, pricing, and content, collaborate with Growth and Sales, and drive demand through campaigns, events,