Remote Product Marketing Manager - Drive AI Analytics GTM

Improvado; Canada; Remote; CAD 90,000 - 150,000; Full time

Benefits offered by this job

Remote-first

PTO 20 days

US holidays

Professional development

Job summary

Improvado is seeking a Product Marketing Leader to align positioning and messaging across ICPs and personas, and to drive competitive intelligence and sales enablement. This role works closely with Sales, Product, and Analysts to ensure a consistent, credible narrative that accelerates enterprise deals.

Ideal candidates have a blend of product marketing, marketing analytics, and data ops, with a track record of transforming positioning to impact website and pitch content.

Qualifications

• 4 to 8 years in product marketing or equivalent blend with marketing analytics.
• Category fluency in marketing data and measurement concepts.
• Experience selling to marketing or data buyers in a B2B SaaS environment.
• Proof of shipped positioning changes and battlecards that drive deals.

Responsibilities

• Own positioning, messaging, and ICP/persona documentation.
• Develop structured competitive intelligence and win/loss programs.
• Lead sales enablement: core pitch narratives and demo storytelling.
• Collaborate on market and analyst relations to influence Gartner/Forrester narratives.

Skills

Product marketing

Marketing analytics

B2B SaaS

Writing

SQL

dbt

BI

Tools

SQL

dbt

BI

Job description

Improvado is seeking a Product Marketing Leader to align positioning and messaging across ICPs and personas, and to drive competitive intelligence and sales enablement. This role works closely with Sales, Product, and Analysts to ensure a consistent, credible narrative that accelerates enterprise deals.

Ideal candidates have a blend of product marketing, marketing analytics, and data ops, with a track record of transforming positioning to impact website and pitch content.