Marketing Insights Analyst

Insight Global; Calgary; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading staffing firm in Canada is seeking a Product Marketing Specialist to support their energy-sector client. This dynamic role involves enabling sales teams through effective marketing materials and alignment with brand standards. Candidates should have 1-2 years of marketing or sales experience, strong communication skills, and proficiency in SharePoint, Canva, or Adobe Creative Suite. The position requires attention to detail and the ability to handle high-volume requests from sales representatives.

Qualifications

• 1-2 years of experience in marketing, sales enablement, or corporate communications.
• Proficiency in managing document libraries and internal team sites.
• Strong written and verbal communication skills.

Responsibilities

• Act as primary contact for sales team requests.
• Manage a high volume of requests from sales representatives.
• Collaborate with technical product owners for marketable insights.

Skills

Marketing experience

Sales enablement

Strong communication skills

Attention to detail

Tools

SharePoint

Canva

Adobe Creative Suite

Job description

Insight Global is looking for a beginner/intermediate Product Marketing Specialist to join one of their best energy-sector infrastructure and pipeline diagnostic clients.

This is a dynamic role designed for a professional who enjoys the intersection of technical product knowledge and sales enablement. You will be a key player in ensuring our sales teams are equipped with high-impact materials that align with our global brand standards.

Day-to-Day Impact

• Support & Enablement: Act as the primary point of contact for the sales team to fulfill requests for marketing collateral and product information.
• Product Positioning: Assist in defining and communicating the unique value propositions of our diagnostic and inspection technologies.
• Messaging Support: Help refine technical messaging to ensure it is accessible, compelling, and consistent across all channels.
• Collateral Management: Lead the updating and distribution of essential sales materials, including:
  • Technical Product Sheets
  • Competitive "Battle Cards"
  • Case studies and presentation decks
• Brand Stewardship: Ensure all technical and promotional materials strictly align with corporate brand guidelines.

Responsibilities

• Operate within a dedicated Product Marketing function to enable the sales team's success in a competitive global market.
• Manage a high volume of requests from sales representatives, prioritizing tasks based on deal urgency and strategic importance.
• Collaborate with technical product owners to translate complex inspection data into marketable insights.

Required Skills & Qualifications

• Experience: 1-2 years of experience in marketing, sales enablement, or a related corporate communications role.
• Tools & Platforms:
  • SharePoint: Proficiency in managing document libraries and internal team sites.
  • Design Tools: Experience with general design platforms (e.g., Canva, Adobe Creative Suite, or similar) to make minor updates to templates and collateral.
• Communication: Strong written and verbal communication skills with a "customer-service" mindset toward internal stakeholders.
• Attention to Detail: Ability to manage version control and ensure technical accuracy in all distributed materials.