Senior Product Marketing Manager

Martyn Bassett Associates; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A Toronto-based startup recruiting firm is seeking a Director of Marketing. The role involves establishing the marketing function and building a cohesive narrative. Candidates should possess expertise in product marketing with a proven track record in fast-paced startups. This position requires strategic oversight across all marketing initiatives while maintaining editorial authority. The ideal candidate values trust and clarity in their approach, thriving in flexibility and ambiguity.

Qualifications

• Proven track record as the primary marketing person or team of one at a startup.
• Experience in product marketing must be core strength.
• Demonstrated success in driving measurable results.

Responsibilities

• Establish marketing function and narrative for the startup.
• Drive strategy across all marketing efforts while executing as needed.
• Act as editorial authority on marketing initiatives.

Skills

Expert level in product marketing

Excellent copywriting and communication skills

Strategic thinking across the full marketing stack

Job description

Our client is a Toronto-based startup reimagining how homeowners maintain and manage their most valuable asset: their home. Built on a community-driven model, their app connects homeowners with trusted local service providers, recommended by real neighbours, not algorithms. It is more than a marketplace, it is a digital ecosystem that fosters trust, transparency, and collaboration between homeowners and local service providers.

The Opportunity

THE DAY HAS COME!

Our client is ready to stand up a marketing function!

The "working title" of this role is Director of Marketing, but the mission behind the title is to build a narrative with value messaging. In this era of "founder mode," you will be the Founding Marketer and influence EVERYTHING without building an empire of direct reports.

That ^^ will excite the right person.

Your role will be the clear editorial authority across all marketing efforts. This isn't a narrow, metric-driven-only role—we need someone who thinks holistically about the entire marketing stack. Since our client is a PLG business, Product Marketing will be central to everything.

The Skills/Requirement Needed to Succeed

• Expert level in product marketing: this must be your core strength
• Track record as the primary marketing person or team of one at a fast-moving, zero-to-one startup
• War stories of moving the needle in previous roles
• Currently looking to step up from being the only product marketer to owning the full marketing function

Capabilities

• Editorial authority with strong judgment on what's ready to ship
• Excellent copywriting and communication skills
• Can drive strategy across the full marketing stack while executing where needed

Mindset

• Holistic thinker who understands interconnections, not just isolated metrics
• Comfortable with ambiguity and flexible budgets ("make it make sense")
• High ownership mentality: you thrive without arbitrary constraints
• Values trust, clarity, and insight over "BS" and "sizzle" and hype

Martyn Bassett Associates is a team of recruiters solving the ambitious goals of startups and scale-ups by recruiting world-class sales, marketing, and product management talent who deliver growth and scale. We’ve helped over 1500 candidates land their next big opportunity at companies like Shopify, Extreme Networks, Wattpad, Loopio, Readdle, ClearCo, Workleap, Invicti, Resolve Pay, The Herjavec Group, GE Energy, GE Health, Enable, RBC Ventures, Unibuddy, Cognota, Thalmic Labs (now Google Glass), Eloqua (now Oracle Marketing Cloud) to name a few.

AI assisted in drafting this posting. Our recruiters personally review all applications.