Program Manager - Strategic Marketing

Armstrong Fluid Technology; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

Armstrong Fluid Technology in Toronto is seeking a Global Program Manager – Strategic Marketing to shape our corporate market strategy and insights program. You will lead the creation of market sizing, VOC studies, and vertical segment strategies, partnering with Product, Marketing, and Sales to steer growth.

You will design scalable processes for market intelligence, influence executive decisions, and drive data-driven planning across geographies and product categories.

Qualifications

• 5–10 years of experience in Market Intelligence, Strategy, Product Marketing, or Insights (B2B/industrial tech).
• Strong research, market sizing, segmentation, and strategic analysis skills.
• Ability to build tools, dashboards, methods, and cross-functional processes from scratch.
• Excellent communication with strong visual and written storytelling skills.

Responsibilities

• Architect and operationalize how we collect, analyze, and activate market intelligence across regions and divisions.
• Develop scalable approaches to sizing markets, trends, and external signals for guidance to Product, Regional, and Executive leadership.
• Drive market monitoring capabilities, secondary research, and data partnerships to support growth decisions.
• Collaborate with marketing, product, sales, and executives to ensure data-driven planning and strategic alignment.

Skills

Market intelligence

Strategic marketing

Product marketing

Data-driven storytelling

Leadership

Cross-functional collaboration

Education

MBA

Engineering/Business background

Job description

Company Overview: Imagine working at the forefront of innovation in fluid-flow technology, with over 1200 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.

Position Summary: The Global Program Manager – Strategic Marketing is a foundational role within Armstrong.

We are building Corporate Strategic Marketing as a function to sharpen our strategic decision-making, commercial execution, and long-term growth. This immediate focus will be on setting up global Market, Customer, and Competitive Insights program, developing deep Vertical Segment strategies for the organization, and driving top of the funnel Voice of Customer programs with our Global Offering Management teams. As we scale rapidly across geographies and product categories, our ability to understand and anticipate market forces, customer needs, and competitive moves will define our success.

This role will be structured around three core pillars:

• Market and Competitive Insights – Market sizing, trends, growth forecasting, adjacencies analysis, trends analysis, strategic shifts, competitor monitoring, RMS definitions, differentiation analysis, and positioning inputs.
• Customer Insights – Establishing best practices in VOC + JTBD Mapping, Customer Satisfaction + Feedback definition, Segmentation reviews, 3rd party research management
• Vertical strategies – end-end buildouts of Vertical Segment strategies, with clear recommendations on org. structure and solutions to drive incremental share.

This role is focused on building Corporate Strategic Marketing as a foundational hire in Global Strategic Marketing team and will work closely with strategic and commercial stakeholders while influencing the development of the broader Market and Vertical Insights structure.

Responsibilities:

As the founding member for Global Strategic Marketing, you will be responsible for architecting and operationalizing how we collect, analyze, and activate market intelligence. You will develop scalable approaches to sizing markets, identifying trends, and distilling external signals into strategic guidance for Product, Regional, and Executive leadership. You will help consolidated these insights into clear strategies of how to win as an organization with key leaders within the organization. You will directly be involved in and help shape the strategic planning process of the organization.

This is a hands-on, high-visibility, high-impact role that requires both strategic thinking and operational grit. You’ll collaborate with cross-functional leaders across marketing, product, sales, and the executive team, driving clarity in an increasingly complex landscape.

Key Responsibilities include:

1. Market Intelligence Strategy & System Design
   • Build the foundational frameworks, data sources, and processes to drive scalable, repeatable, and actionable market insights
   • Define and continuously refine how we track TAM/TRM etc, market growth, trends, adjacencies, and emerging opportunities.
   • Stand up our market monitoring capabilities. This includes secondary research, trend analysis, and data partnerships.
   • Ensure that all data utilized in the organization is high fidelity and aligned bottom up / top down.
   • Ensure the correct level of granularity in data to drive business processes
2. Strategic Input into Growth Decisions
   • Inform regional market entry and expansion strategies with hard data and localized insight
   • Partner with Product, Marketing, and Strategy teams to guide resource allocation, product portfolio priorities, and commercialization pathways
   • Generate “insight packs” that help leadership and sales teams understand market dynamics at global, regional, and vertical levels
3. Thought Leadership + Internal Change management
   • Be the voice of the market within the business—connecting market signals to internal decisions
   • Enable and influence senior stakeholders through compelling data-backed storytelling
   • Drive changes in internal planning processes to be rooted in a data driven approach

Qualifications:

• Higher education in Engineering, Marketing, Business Management, or a related field. MBA is a plus.
• 5–10 years of experience in a Market Intelligence, Strategy, Product Marketing, or an Insights role, ideally in an industrial tech, HVAC, Construction, or other B2B company.
• Strong foundation in secondary research, market sizing, segmentation, and strategic analysis.
• Comfortable building from scratch: setting up tools, dashboards, research methods, and cross-functional processes.
• Able to navigate ambiguity and cut through noise with clarity and structure.
• Excellent communicator with strong visual and written storytelling skills.
• Bonus: Experience working in high-uncertainty environments. E.g. Startups / Scaleups, Consulting Analysis, etc.

Key Competencies:

• Strategic Thinking: Ability to synthesize a wide set of data into cohesive narratives. Ability to simplify and structure complex topics.
• Market Intelligence Expertise: Comfortable with market sizing and forecasting. Knowledge of primary and secondary research methods. NTH: Knowledge of existing industry databases and connections with research organizations.
• Indirect Leadership: Ability to inspire and lead all levels of the organization towards achieving strategic goals.
• Communication: Excellent verbal and written communication skills, with the ability to influence and engage stakeholders. Ability to craft a narrative from data vs. data dumping.
• Problem Solving: Strong analytical skills and the ability to identify and resolve project-related issues.
• Adaptability: Flexibility to adapt to changing priorities and business needs.
• Collaboration: Ability to work collaboratively with diverse teams and build strong relationships.
• Nice to have: Customer and Competitive Insights Expertise: Understanding of Competitive benchmarking methods, Customer value chain analyses, Persona development, etc.