Marketing Analyst

Infotek Consulting Inc.; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible hybrid work model

Strong team culture

Exposure to high-impact marketing campaigns

Job summary

A dynamic consulting firm is seeking a Marketing Analyst – Intermediate to support direct marketing campaigns in the financial services sector. This role involves managing workflows, coordinating approvals, and ensuring the execution of effective marketing strategies. The ideal candidate will have experience in creative marketing processes, preferably in financial services, and a strong focus on email marketing. Join a collaborative team in a fast-paced environment with a hybrid work model, providing an excellent opportunity for career growth.

Qualifications

• 1+ year of experience managing creative and marketing communications processes.
• Experience in financial services, particularly with retail banking products.
• Hands-on experience with client-facing email marketing communications.

Responsibilities

• Support the delivery of a marketing plan aligned with revenue targets.
• Manage end-to-end campaign execution, coordinating multiple campaigns.
• Oversee creative development and manage approval processes.

Skills

Campaign management

Email marketing

Budget management

Stakeholder communication

Detail-oriented

Education

Undergraduate degree in Marketing or equivalent

Job description

Marketing Analyst – Intermediate (Contract)

We are seeking a Marketing Analyst – Intermediate to support the development and execution of direct marketing campaigns within a highly visible, fast‑paced marketing portfolio in the financial services space.

This role sits within Marketing Communications and plays a critical part in bringing marketing strategies to life—from planning and creative development through execution, approvals, and performance optimization. The successful candidate will work closely with internal stakeholders and external agency partners to deliver high‑quality, on‑brand, compliant marketing communications.

This is an excellent opportunity for someone who enjoys managing multiple initiatives at once, thrives under pressure, and has experience working in regulated environments.

• Contract Duration: 12 months
• Work Arrangement: Hybrid
• Remote up to four days per week
• In‑office presence required weekly on Thursdays and the 4th Friday of each month
• Occasional additional in‑office days may be requested for special meetings or events
• Work Schedule: 37.5 hours per week, Monday–Friday (8:30 AM – 5:00 PM)
• Interview Process: Two rounds of virtual interviews

What You’ll Be Working On

In this role, you will support the execution of direct marketing campaigns for credit card products, partnering with cross‑functional teams and agencies to ensure campaigns are delivered on time, on brand, and within budget.

You will be responsible for managing workflows, coordinating approvals, overseeing creative development, and ensuring alignment with both business objectives and regulatory requirements.

The work is primarily digital, with a strong emphasis on email marketing, campaign execution, and performance optimization.

Key Responsibilities

• Support the delivery of a 1–2 year marketing plan aligned with revenue targets and approved budgets
• Manage end‑to‑end campaign execution, including offers, creative, audiences, channels, and timelines
• Coordinate internal and external stakeholders to ensure smooth execution across multiple campaigns
• Oversee creative development and manage approval processes, including legal, compliance, and brand reviews
• Ensure all marketing materials align with brand standards and regulatory requirements
• Manage agency partners and external vendors, providing clear direction and feedback on deliverables
• Track budgets and estimates, ensuring costs remain within approved parameters
• Leverage analytics and campaign performance insights to drive continuous improvement
• Provide regular status updates and communicate progress, risks, and dependencies clearly to stakeholders
• Build strong working relationships across marketing, product, digital, data, and agency teams

Must‑Have Qualifications

• 1+ year of experience managing creative and marketing communications processes (direct and interactive marketing)
• Experience working within financial services, with knowledge of retail banking products (credit card experience strongly preferred)
• Hands‑on experience producing client‑facing email marketing communications
• Experience managing budgets and ensuring costs remain within approved estimates
• Undergraduate degree in Marketing or equivalent related experience

Nice‑to‑Have Experience

• Copywriting or editorial background
• Understanding of the technical components of email creation and deployment

The Ideal Candidate

• Comfortable influencing stakeholders without direct authority
• Highly organized with strong prioritization and time‑management skills
• Detail‑oriented and able to manage multiple campaigns simultaneously
• Strong written and verbal communication skills
• Self‑motivated, proactive, and able to learn quickly
• Confident navigating competing priorities and managing expectations in a fast‑paced environment
• Able to assess creative quality, brand alignment, and messaging effectiveness

You’ll be joining a collaborative, diverse, and supportive marketing team operating within a high‑visibility portfolio. The environment is fast‑paced and deadline‑driven, with frequent exposure to senior leadership. The team values accountability, partnership, and continuous learning.

Why This Opportunity?

• Exposure to large‑scale, high‑impact marketing campaigns
• Opportunity to work closely with experienced marketing leaders and agency partners
• Hybrid work model with flexibility
• Strong team culture and structured support