Product Marketing Specialist

Brunel; Oakville; On-site; CAD 55,000 - 85,000; Full time

Job summary

Brunel is seeking a Product Marketing Specialist to help bring environmental and water treatment solutions to market. You will develop product positioning, create marketing materials, and support launches while collaborating with product managers, engineers, and regional teams across global markets.

You will translate complex technical concepts into customer-facing content, manage marketing collateral, and contribute to digital marketing programs and events.

Qualifications

• Degree or diploma in Marketing, Communications, Business, Science, or Engineering.
• Experience in Product Marketing, Marketing Communications, or B2B Marketing.
• Strong content development and copywriting skills.
• Experience creating presentations, marketing collateral, and customer-facing materials.
• Knowledge of digital marketing principles and campaign execution.
• Excellent written and verbal communication; strong organization and multitasking.

Responsibilities

• Develop product positioning and messaging that communicates customer value.
• Translate technical concepts into customer-facing content and collateral.
• Support go-to-market activities and product launches.
• Collaborate with Product Managers and technical teams for accurate communication.
• Create and maintain marketing collateral across brochures, decks, case studies, and videos.
• Assist with digital campaigns, social media content, and website updates.

Skills

Copywriting

Content development

Digital marketing

Project management

Communications

Organizational skills

Education

Marketing/Communications/Business degree or diploma

Tools

Marketing automation tools

Social media management tools

Job description

About This Role

Brunel is currently seeking a Product Marketing Specialist for a global leader in environmental and water treatment solutions. This position will support a portfolio of innovative technologies and products, helping bring technical solutions to market through strategic messaging, content development, digital marketing, and customer engagement initiatives.

The successful candidate will work closely with Product Managers, Engineers, Sales Teams, and Regional Marketing stakeholders to develop compelling product positioning, create marketing materials, support product launches, and enhance brand awareness across global markets.

What You'll Be Doing

Product Marketing & Messaging

• Develop product positioning and messaging that clearly communicates customer value.
• Translate complex technical concepts into compelling customer-facing content.
• Support go-to-market activities and product launch initiatives.
• Collaborate with Product Managers and technical teams to ensure accurate and effective communication.

Content Development

• Create and maintain marketing collateral including brochures, presentations, case studies, sales tools, videos, and technical marketing materials.
• Support the development of customer-facing content across multiple channels.
• Ensure consistency of messaging and brand standards across all communications.

Digital Marketing

• Support digital marketing programs and content initiatives.
• Create and manage social media content.
• Maintain website content and product information.
• Assist with campaign execution and performance tracking.

Events & Trade Shows

• Support the planning and execution of trade shows, conferences, webinars, and customer events.
• Coordinate event logistics, promotional materials, and stakeholder engagement activities.
• Ensure a strong and consistent brand presence at industry events.

Brand Awareness

• Contribute to integrated marketing campaigns that increase visibility and market awareness.
• Support initiatives that strengthen brand positioning and customer engagement.
• Collaborate with regional and global marketing teams on strategic marketing activities.

What We're Looking For

Required Qualifications

• Degree or diploma in Marketing, Communications, Business, Science, Engineering, or a related field.
• Experience in Product Marketing, Marketing Communications, Technical Marketing, or B2B Marketing.
• Strong content development and copywriting skills.
• Experience creating presentations, marketing collateral, and customer-facing materials.
• Knowledge of digital marketing principles and campaign execution.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Experience marketing technical, industrial, engineering, environmental, scientific, or manufacturing-related products.
• Experience working closely with Product Managers, Engineers, or Technical Subject Matter Experts.
• Experience supporting trade shows, conferences, and customer events.
• Familiarity with social media management tools and marketing automation platforms.
• Experience within water treatment, environmental technologies, clean technology, chemical, or industrial sectors is considered an asset.

About Us

• Brunel has a reputation for working with some of the best in the business. That's what we continually strive for. Over 45 years, we've created a global network of interesting clients and talented individuals working together through a vast array of services.