Marketing Analyst

BI Control; Halifax; Hybrid; CAD 60,000 - 75,000; Full time

Job summary

A fast-paced tech startup is seeking a skilled Marketing Analyst to create and optimize marketing campaigns across channels. In this role, you will analyze data, develop strategies related to digital marketing like social media and SEO, and manage traditional marketing efforts including print and events. The ideal candidate will have 2+ years of experience, strong analytical skills, and a degree in marketing or business. Opportunities for growth in a dynamic environment await the right individual.

Qualifications

• 2+ years of experience in a marketing role with digital and traditional strategies.
• Experience with digital marketing tools and platforms.
• Strong verbal and written communication skills.

Responsibilities

• Develop and execute marketing strategies to promote products.
• Manage campaigns across digital and traditional channels.
• Analyze campaign performance and track KPIs.

Skills

Analytical skills

Digital marketing strategies

Traditional marketing strategies

Project management

Content creation

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Google Analytics

Google Ads

CRM systems

Adobe Creative Suite

Job description

Job Overview: As a Marketing Analyst, you will be responsible for creating, managing, and optimizing our startup’s marketing campaigns across various channels. You will analyze data, identify trends, and create marketing strategies that align with business goals. You’ll have the opportunity to work on both digital marketing efforts—such as social media, email marketing, and SEO—and traditional marketing actions like print media and event coordination.

Key Responsibilities

• Develop and execute both digital and traditional marketing strategies to promote our brand and products.
• Create, manage, and optimize campaigns across channels including social media, email, SEO, PPC, and content marketing.
• Support and execute offline marketing activities such as print advertising, trade shows, and direct mail campaigns.
• Analyze marketing campaign performance, track KPIs, and prepare reports to measure success and optimize future campaigns.
• Conduct market research to understand industry trends, customer needs, and competitor strategies.
• Collaborate with the content team to produce engaging and relevant marketing materials such as blog posts, newsletters, landing pages, and infographics.
• Help establish and maintain consistent brand messaging across all marketing channels.
• Analyze customer data and behavior to segment audiences and tailor campaigns for specific demographics and personas.
• Work closely with sales, product, and design teams to ensure alignment of marketing activities with business goals and product launches.
• Assist in managing the marketing budget, ensuring resources are used effectively across campaigns.

Requirements

• Qualifications :
• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in a marketing role, with hands‑on experience in digital and traditional marketing strategies.
• Strong analytical skills with the ability to interpret marketing data and translate it into actionable insights.
• Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, social media platforms, email marketing tools, and CRM systems.
• Familiarity with SEO best practices and content marketing strategies.
• Knowledge of traditional marketing channels such as print, event marketing, and direct mail.
• Excellent written and verbal communication skills with an ability to create compelling content and messaging.
• Creative thinker with strong problem‑solving abilities.
• Ability to work independently in a fast‑paced startup environment and manage multiple projects simultaneously.
• Bonus Skills :
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) or video editing.
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo).
• Experience with A/B testing and conversion rate optimization.
• Familiarity with public relations and media outreach.

About the Company

BI Control is a company that offers a wide range of innovative services to drive the success and growth of organizations. We are a fast‑paced, innovative startup focused on delivering cutting‑edge technology solutions to businesses. We are looking for a driven and creative Marketing Analyst to join our team. In this role, you will help shape the direction of our marketing efforts by developing and executing both digital and traditional marketing strategies. Your work will be key in increasing brand awareness, attracting customers, and driving growth.