Marketing Specialist

Startdate; Sherwood Park; On-site; CAD 90,000 - 130,000; Full time

Job summary

Solv3 Group seeks an in-house marketer to design and run a three-brand function from Edmonton, with ~10% travel to Western Canada and the US. The role blends recruitment marketing, product marketing, and brand expansion across DCM, PCSI, TES.

You will own annual plans, campaigns, content creation, website and HubSpot operations, and lead a US market-entry strategy, collaborating with engineers and leadership on a cohesive portfolio of materials.

Qualifications

• 5–8 years of B2B marketing experience in industrial sectors.
• Experience in recruitment/employer-brand and product marketing.
• Ability to translate technical content for engineering audiences.

Responsibilities

• Build and own annual marketing plans and budgets for each operating company.
• Run always-on recruitment campaigns and manage the careers site and application funnel.
• Produce technical content—case studies, product literature, proposals, web copy, social campaigns, and decks—collaborating with engineers, tradespeople, leadership and customers.
• Own three company websites plus careers site and HubSpot marketing operations.
• Build and execute a US market entry strategy with target accounts and events.
• Maintain brand standards and an asset library across all three companies.
• Manage external vendors (designers, videographers, printers, web developers, media buyers).
• Support HR with employer branding and business development materials.

Skills

B2B marketing

Recruitment marketing

Product marketing

Content writing

Marketing automation

Tools

Adobe Creative Cloud

Figma

CMS/Website management

HubSpot

Paid social

Job description

Location: Edmonton, Alberta officebased with occasional travel to project sites and customer locations in WesternCanada and the US (approx. 10% travel, including trade shows)

Type: Full-time, permanent — dedicated in-house marketing roleat Solv3 Group

About the Role

Solv3 Group is a platform of three specialist industrial businesses serving oilsands, power generation, hydrogen, mining and petrochemical markets. Marketinghas historically been handled by operations and leadership which is no longersustainable.

Thisis a builder’s role. There is no existing marketing department, andhistorically multiple agencies contributed to the existing contentlibrary, resulting it inconsistencies, and organizational gaps. The person whotakes this job will design the function and then run it.

This is genuinely three mandates held by oneperson:

• DCM needsrecruitment marketing to keep pace with project labour demand (craft andproject staff).
• PCSI needsproduct marketing and sales support for its engineered combustionproducts.
• TES and PCSIare both entering the US market and need brand development, positioning,and market entry support.

What You’ll Do

• Buildand own annual marketing plans and budgets for each operating company
• Runalways-on recruitment campaigns (LinkedIn, Facebook, Instagram, Indeed)and manage the careers site and application funnel
• Producetechnical content — case studies, product literature, proposal materials,web copy, social campaigns, and presentation decks — by working directlywith various stakeholders including engineers, tradespeople, project staff,company leadership and customers
• Ownthe three company websites plus the careers site (content, SEO, leadcapture) and run marketing operations in HubSpot (campaigns, lead routing,attribution, reporting)
• Buildand execute a US market entry strategy: target account lists,account-based campaigns, trade show strategy, and industry/tradeassociation presence in the U.S.
• Maintainbrand standards and an asset library across all three companies
• Manageexternal vendors (designers, videographers, printers, web developers,media buyers)
• SupportHR with employer branding and support business development withpursuit-specific materials

What We’re Looking For

• 5–8years of B2B marketing experience, including at least 3 years inindustrial, construction, energy, manufacturing, or a comparable technicalsector
• Demonstratedexperience in both recruitment/employer-brand marketing andproduct/service marketing
• Provenability to translate technical subject matter into content that survivesengineering review
• Hands-onproduction skills: design tools (Adobe Creative Cloud, Figma, orequivalent), CMS/website management, marketing automation (HubSpotpreferred), paid social
• Strongwriting — the single most important skill for this role
• Comfortableon industrial sites and able to meet site safety requirements
• Ableto travel to the United States

Preferred: experience marketing intooil & gas, power generation, petrochemical, or heavy industrial end users;experience entering a new geographic market (especially US); skilled tradesrecruitment marketing (union/apprenticeship channels); trade show execution;familiarity with EOS; video production skills.