Product Marketing Manager

Appcast Inc; Fredericton; On-site; CAD 65,000 - 95,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Manager to enhance their content strategy and drive engagement across all channels. This role will involve collaborating with various teams to develop compelling sales materials and manage Go To Market strategies for new products. The ideal candidate will possess strong project management and communication skills, along with a passion for the HR tech industry. Join a company recognized for its exceptional workplace culture and commitment to employee well-being, where your contributions will directly impact growth and success.

Benefits

Comprehensive benefits

Competitive compensation

Employee networks

Community volunteering opportunities

Flexible work environment

Qualifications

• Proven ability to multitask and manage complex projects.
• Strong editorial mindset to resonate with the audience.

Responsibilities

• Lead Go To Market strategy for new product launches.
• Develop market-facing materials and sales collateral.

Skills

Cross-functional collaboration

Project management

Content creation

Strong communication skills

Analytical skills

Education

Bachelor’s degree in marketing

5+ years in B2B marketing

Tools

PowerPoint

G2

Mindtickle

Job description

The Product Marketing Manager will contribute to the development of content across the full buyers’ journey, with the majority of focus on mid- to bottom-of-funnel sales collateral pieces. This role will work closely with other members of the marketing team as well as teams across Appcast, including product development, sales, strategy and customer success, to ensure that our products are positioned effectively in the market and our sales team is enabled for successful selling. This role requires a blend of strategic thinking, extensive collaboration, and creative execution. This person will be a key contributor to our marketing team as they support Appcast’s growth goals and transform how great companies find great talent.

Job Responsibilities

• Collaborate with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns
• Lead Go To Market (GTM) strategy for new product launches or features, collaborating with cross-functional stakeholders and subject matter experts and managing GTM execution with marketing teammates
• Contribute to collateral development - Develop market-facing materials (e.g., PowerPoint decks, product roadmap decks) with strong value messaging and storytelling that transcends our market-facing digital properties (e.g. website); create sales materials including external one pagers and internal training materials
• Own case studies and testimonials - Identify potential testimonials and case study sources, interview customers to collect relevant details, and write the case studies / craft testimonials for customer review and signoff
• Contribute to the development of a full-funnel content strategy that drives engagement and leads across all channels
• Understand our customers’ problems and needs; assist with developing and then continuously evolving our buyer’s personas; use data to inform decisions.
• Monitor and maintain competitor intel and battlecards as needed to enable sales teams
• Support international sales growth and partnership marketing
• Manage presence on third-party review and community sites, such as G2
• Collaborate with internal and external design resources as well as subject matter experts
• Assess the effectiveness of the product marketing programs, tools (G2), and technology (Mindtickle) that support Appcast’s GTM efforts on an ongoing basis

Qualifications

• Demonstrated excellence collaborating cross-functionally with team members across a matrixed organization
• Excellent organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities simultaneously
• Editorial mindset that seeks to continuously understand what resonates best with our audience and the best content type / channel for communicating it
• Strong verbal and written communication skills
• High level of positive energy, drive, curiosity and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment.
• Ability to develop a project plan, create reasonable project scopes and set reasonable deadlines for those involved; manages projects to on-time completion with quality goals met.
• Awareness of / interest in HR tech industry preferred

Education and Experience

• Bachelor’s degree in marketing, advertising, business management or similar is preferred
• Minimum of 5 years of work experience in marketing role at a B2B company
• Experience creating compelling content and collateral for sales teams (including pitch decks)
• Experience developing / contributing to GTM plans for new / enhanced products

Travel Requirements

Travel may be required as necessary for this position

Additional Information

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024!

• We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
• We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read and check out on our website.
• We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.