Product Marketing Manager

Education Perfect; Toronto; Remote; CAD 75,000 - 90,000; Full time

Job summary

An established industry player in the EdTech sector is seeking a dynamic Product Marketing Manager to enhance product adoption and engagement. In this pivotal role, you will bridge the gap between product development and market success, crafting compelling messaging and executing strategic go-to-market initiatives tailored for the Canadian market. Collaborating with diverse teams, you will leverage market insights to refine product positioning and drive impactful engagement. Join a forward-thinking organization that values diversity and individual brilliance, offering flexible working arrangements and a commitment to professional growth.

Benefits

Remote Work Flexibility

Home Office Setup Allowance

Extra Annual Leave

Wellness Allowance

Employee Equity Bonus Plan

Professional Development Opportunities

Community Service Day

Employee Referral Program

Qualifications

• 5+ years in product marketing, preferably in ed-tech.
• Strong analytical skills and ability to drive product adoption.

Responsibilities

• Develop compelling messaging and marketing collateral.
• Lead go-to-market strategies and oversee product launches.

Skills

Product Marketing

SaaS Experience

Analytical Skills

Communication Skills

Project Management

Education

Bachelor's Degree

Master's Degree

Job description

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People & Talent Operations Manager @ Education Perfect

Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom. We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.

As an EPeep, you'll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.

We are looking for a Product Marketing Manager to bridge the gap between product development and market success in Canada. This role plays a crucial part in ensuring our products resonate with local customers by crafting compelling messaging, executing go-to-market strategies and driving product adoption. Collaborating closely with sales, customer success and curriculum teams, you will leverage market insights to refine our product positioning, inform the roadmap and enhance engagement.

What you will do

• Partner with sales, customer success and curriculum teams to understand market needs, challenges and opportunities, ensuring our global positioning strategies are effectively localised for the Canadian market
• Develop compelling messaging, value propositions and marketing collateral that clearly communicate product benefits to educators and institutions, driving engagement and conversion
• Lead the planning and execution of go-to-market strategies for new products, features and updates, aligning with local market dynamics to maximise impact
• Oversee product launches, ensuring sales and customer success teams are equipped with the necessary materials, training and tools to drive adoption and retention
• Collaborate with marketing teams to create region-specific campaigns, webinars and promotional content that enhance product visibility and engagement
• Analyse user data, feedback and behavioural trends to identify opportunities for increasing product adoption, optimising engagement strategies and ensuring long-term customer success
• Conduct in-depth market research and competitive analysis to stay ahead of industry trends, monitor competitor positioning and refine our strategic approach
• Use insights from research and customer segmentation to inform and enhance product-market fit, ensuring our offerings align with the evolving needs of educators and institutions
• Provide feedback and strategic input to the product team to influence the roadmap, ensuring new features and improvements address key market demands

About you

• 5+ years of experience in product marketing within SaaS, ideally in ed-tech
• Experience working in a regional role within a global organisation is a plus
• Proven ability to drive product adoption, engagement and growth
• Strong analytical skills to interpret data and inform strategic decisions
• Excellent communication and presentation skills
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects

Equitable opportunities, growth, and development lie at the heart of how we work at EP. We understand that not all applicants may possess all the following attributes so if you think you have what it takes, but are not sure you check every box, we would love to still hear from you!

What we offer

• As our team is based globally, we offer both remote and flexible working arrangements
• For our remote workers, a communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home office
• Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day
• Wellness allowance to use on anything to support your mental and physical wellness
• EAP with unlimited sessions
• Employee Equity Bonus Plan
• Employee referral program - $2000 when you refer a new team member
• Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub
• EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees
• The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community

We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance. When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Education Administration Programs

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