Private Label Business Development Manager

Naturally Homegrown Foods LTD.; Surrey; On-site; CAD 99,000 - 121,000; Full time

Benefits offered by this job

Extended Health

Dental Coverage

RRSP Matching

Employee Assistance Program

Chips

Job summary

Naturally Homegrown Foods Ltd. in Surrey, BC is seeking a Business Development Manager – Private Label to drive growth in private-label and contract manufacturing across North America.

You will identify opportunities with retailers, manage negotiations, and work with product development and supply chain to deliver results. The role requires 5+ years in CPG sales, deep knowledge of Canadian and US grocery landscapes, and ability to manage MOQs and COGS.

Qualifications

• University degree and professional sales training continuing education.
• Minimum 5+ years in a CPG sales role with private label/contract manufacturing experience.
• Deep understanding of Canadian and US grocery channels and store brand strategies.
• Experience in managing food brokers and cross-functional teams.
• Ability to analyze margins, costs, and negotiate multi-year supply agreements.

Responsibilities

• Identify and pursue new private-label opportunities across Canada and the US.
• Develop and implement a strategic plan to hit annual revenue targets.
• Lead RFP responses and coordinate with internal stakeholders.
• Collaborate with Product Innovation to meet retailer standards.
• Negotiate MOQs, lead times, and packaging terms with partners.
• Maintain relationships with retailers, distributors, and CPG brands.
• Forecast, plan, and report market activity and opportunities.

Skills

CPG sales

Private Label

Retail relationship management

Negotiation

Forecasting & budgeting

Cross-functional collaboration

Education

University degree

Tools

SQF

BRC

COGS analysis

Job description

Naturally Homegrown Foods Ltd. in Surrey, BC is seeking a Business Development Manager – Private Label to drive growth in private-label and contract manufacturing across North America.

You will identify opportunities with retailers, manage negotiations, and work with product development and supply chain to deliver results. The role requires 5+ years in CPG sales, deep knowledge of Canadian and US grocery landscapes, and ability to manage MOQs and COGS.