Business Development Manager - Private Label (CAN) Sales and Marketing

Leclerc Group; Toronto; Remote; CAD 90,000 - 130,000; Full time

Job summary

Leclerc Biscuits, founded in 1905, seeks a Business Development Manager for Private Label (CAN). This home-office-based role requires regular travel to support customers and drive growth with national accounts across Canada.

The position emphasizes building strategic relationships, developing customer-specific plans, and identifying new opportunities in Private Label markets within the Canadian retail sector.

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 5–10 years of Private Label sales in Canadian retail.
• Proven success growing Private Label programs with major Canadian retailers.

Responsibilities

• Build and strengthen strategic relationships with key customer stakeholders to drive long-term growth.
• Lead and grow a portfolio of national accounts by developing and executing customer-specific business plans.
• Identify and capitalize on new business opportunities within the Private Label market.
• Negotiate agreements, manage promotional strategies, and deliver profitable sales growth.
• Collaborate with cross-functional teams to bring new products and innovative solutions to market.
• Analyze customer performance, market trends, and competitive activity to develop actionable growth strategies.
• Provide accurate sales forecasting and contribute to annual business planning.
• Act as a trusted partner to customers while reinforcing Leclerc's position as a preferred Private Label supplier.

Skills

Private Label

Account Management

Sales Planning

Customer Negotiations

CRM

Cross-functional Collaboration

Forecasting

Bilingual English/French

Education

Bachelor’s degree in Business/Marketing

Tools

SAP

CRM systems

Microsoft Office

Job description

Business Development Manager - Private Label (CAN)

• Full-Time
• Sales and Marketing

Founded in 1905, Leclerc Biscuits is a family-owned company whose success is built on the passion, innovation, and expertise of its teams. With a strong presence across Canada and the United States, the company continues to grow and evolve while remaining true to its core values and commitment to quality.

Position Summary

This is a home-office-based position requiring regular travel.

Key Responsibilities

• Build and strengthen strategic relationships with key customer stakeholders to drive long-term growth.
• Lead and grow a portfolio of national accounts by developing and executing customer-specific business plans.
• Identify and capitalize on new business opportunities within the Private Label market.
• Negotiate agreements, manage promotional strategies, and deliver profitable sales growth.
• Collaborate with cross-functional teams to bring new products and innovative solutions to market.
• Analyze customer performance, market trends, and competitive activity to develop actionable growth strategies.
• Provide accurate sales forecasting and contribute to annual business planning.
• Act as a trusted partner to customers while reinforcing Leclerc's position as a preferred Private Label supplier.

Requirements

• A bachelor’s degree in business, Marketing, or a related field.
• 5 to 10 years of successful experience in Private Label sales within the Canadian retail market.
• Proven experience developing and growing Private Label programs with major Canadian retailers.
• Direct experience working with Loblaw is highly desirable and will be considered a strong asset.
• A strong track record in account management, business development, customer negotiations, and sales planning.
• Excellent communication and relationship-building skills, with the ability to influence and collaborate effectively at all levels of customer organizations.
• Strong analytical and strategic thinking abilities, with experience in forecasting, business planning, and delivering results.
• Proficiency in Microsoft Office and CRM platforms; experience with SAP is considered an asset.
• A highly organized, self-motivated, and results-oriented approach, with the ability to manage multiple priorities in a fast-paced environment.
• Flexibility and willingness to travel regularly to support customer relationships and business growth.
• Bilingualism in English and French is an asset.
• Residence within the Greater Toronto Area (GTA) is required.

Why join Leclerc?

At Leclerc, we live by our five core values: Authenticity, Respect, Innovation, Engagement, and Pleasure.
These values guide everything we do and create a unique work environment where you can thrive.

• We believe in developing our talent – because growth starts with authenticity and engagement.
• We provide career progression opportunities – in a respectful and supportive atmosphere.
• We offer a dynamic and stimulating environment – where innovation is encouraged and celebrated.
• We use innovative digital tools – to make your work easier and more impactful.
• We are an innovative and growing company – committed to continuous improvement and bold ideas.
• We foster a collaborative and respectful culture – because teamwork and pleasure at work matter.
• We offer a competitive salary and benefits package.

Biscuits Leclerc is committed to recruiting and hiring the best candidates for all roles and is committed to integration and equal opportunity. Upon request, Biscuits Leclerc will provide suitable accommodations during the recruitment and hiring process to candidates with accessibility needs due to disability to ensure that the standards outlined in Accessibility for Ontarians with Disabilities Act (AODA) are upheld. If you require an accommodation during the application or interview process, please contact the HR responsible at 613-632-0777 ext: 4204