Business Development Management - Private Label

Naturally Homegrown Foods LTD.; Surrey; On-site; CAD 99,000 - 121,000; Full time

Benefits offered by this job

Extended Health

Dental Coverage

RRSP Matching

Employee Assistance Program

Chips

Job summary

Naturally Homegrown Foods Ltd. in Surrey, BC is seeking a Business Development Manager – Private Label to drive growth in private-label and contract manufacturing across North America.

You will identify opportunities with retailers, manage negotiations, and work with product development and supply chain to deliver results. The role requires 5+ years in CPG sales, deep knowledge of Canadian and US grocery landscapes, and ability to manage MOQs and COGS.

Qualifications

• University degree and professional sales training continuing education.
• Minimum 5+ years in a CPG sales role with private label/contract manufacturing experience.
• Deep understanding of Canadian and US grocery channels and store brand strategies.
• Experience in managing food brokers and cross-functional teams.
• Ability to analyze margins, costs, and negotiate multi-year supply agreements.

Responsibilities

• Identify and pursue new private-label opportunities across Canada and the US.
• Develop and implement a strategic plan to hit annual revenue targets.
• Lead RFP responses and coordinate with internal stakeholders.
• Collaborate with Product Innovation to meet retailer standards.
• Negotiate MOQs, lead times, and packaging terms with partners.
• Maintain relationships with retailers, distributors, and CPG brands.
• Forecast, plan, and report market activity and opportunities.

Skills

CPG sales

Private Label

Retail relationship management

Negotiation

Forecasting & budgeting

Cross-functional collaboration

Education

University degree

Tools

SQF

BRC

COGS analysis

Job description

Business Development Management - Private Label

Full Time Mid Management Surrey, BC, CA

3 days ago Requisition ID: 1106

Salary: $110,000.00 Annually

Be real. Or adventurous. Or both

At Naturally Homegrown Foods, we craft great tasting natural snacks that inspire people to go beyond. As our company has grown, so have our product lines… yet our passion for quality has never wavered. We need team members who share our passion for high quality, all natural, and adventurous snacks.

We offer a competitive salary and every position at Naturally Homegrown Foods comes with benefits, including extended health and dental coverage, RRSP matching, Employee Assistance Program (EAP) and, of course, chips!

The 5 words that best describe us are:

• Natural
• Adventurous
• Trustworthy
• Energetic

We know that’s six, but we also like to push limits and go beyond expectations. We’re independently owned & operated… and proudly Canadian to boot.

Overview of Position:

The Business Development Manager – Private Label is responsible for driving the growth and expansion of Naturally Homegrown Foods’ private-label and contract manufacturing business across the CPG and food industry.

This role will identify, develop, and secure new private-label opportunities with retailers, grocery chains, distributors, foodservice organizations, and other strategic customers across North America. The Business Development Manager will manage opportunities from initial prospecting and customer engagement through commercial negotiations, product development, costing, and successful commercialization.

Your Mission:

• Identify, and hunt for new business opportunities within the Consumer-Packaged Goods sector across Canada and the United States
• Develop and execute a strategic business development plan to achieve annual revenue targets
• Lead the end-to-end response for Requests for Proposals (RFPs), coordinating with internal stakeholders.
• Collaborate with Product Innovation team to demonstrate how our existing, and customized formulations meet or exceed the retailer’s "gold standard" benchmarks
• Establish strong relationships with decision-makers at CPG brands, retailers, and distributors
• Negotiate multi-year supply agreements, ensuring clear terms on Minimum Order Quantities (MOQs), lead times, and packaging liabilities consistent with Naturally Homegrown Foods’ objectives
• Serve as the primary link between retail partners and internal cross-functional teams (product development, operations, supply chain, and finance) to deliver customer solutions
• Monitor market trends, competitive activity, and customers need to identify growth opportunities
• Maintain accurate forecasting, planning, and reporting

What You Bring:

• Education: University degree and completion of professional sales training course(s)
• Experience: Minimum of 5+ years in a CPG sales role, ideally in health/food/beverage category with at least 2 years specifically in Private Label or Contract Manufacturing Deep understanding of the Canadian and US grocery landscape and the strategic role of store brands
• Experience in managing food brokers.
• Demonstrated customer leadership skills.
• Proven ability to simultaneously grow top line sales.
• Demonstrated understanding of importance of building relationships internally with individuals and applicable stakeholder groups.
• Ability to manage complex P&Ls and understand "cost-of-goods-sold" (COGS), and margin analysis in a private label or contract manufacturing environment
• Project management skills, and ability to organize workflow that reflects organizational priorities
• Familiarity with food safety certifications (SQF, BRC) and manufacturing workflows
• Strong time management skills, good organization, and ability to handle administrative requirements
• Strong ability to work independently and report comfortably to senior management stakeholders cross-departmentally
• Demonstrated experience developing and delivering presentations in front of both internal and external audiences
• Demonstrated understanding of key retailer category management principles

Additional Information:

• This position requires successful completion of a clear background check prior to start date.
• Up to 40% travel within Canada and United States (valid passport)

Naturally Homegrown Foods champions diversity and is an equal opportunity employer. Our aim is to create an inclusive space where everyone thrives, free from discrimination and harassment. We make employment decisions based on merit and suitability for the role, regardless of sex, gender identity, sexual orientation, religion, ethnicity, race, disability, or age. Should you need any accommodation during our hiring process, please don't hesitate to ask; we're happy to provide support.

We thank you in advance for your interest however only selected applicants will be contacted. No phone calls please.