PPC Manager, Urgent Care (Remote, Montreal)

Blacksmith Agency; Montreal; Remote; CAD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Urgent Care you own paid media for urgent care clients across Google Ads, Meta, LinkedIn and Microsoft Ads, managing budgets, bids and the roadmap while explaining the numbers to clients.

You will implement conversion tracking with GA4, Tag Manager and platform pixels, present quarterly roadmaps, drive account growth through retention and upsell, and bring clear, English-language communication with US clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• 90-day and quarterly roadmaps for each client with narrative on performance.
• Account growth through retention, upsell, and long-term relationships.

Skills

Agency experience

English communication

PPC strategy

Campaign optimization

Tools

Google Ads

Meta

LinkedIn

Microsoft Ads

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.