PPC Manager, Urgent Care (Remote, Halifax)

Blacksmith Agency; Halifax; À distance; CAD 70 000 - 120 000; Plein temps

Résumé du poste

Blacksmith Agency LLC is seeking a PPC Manager to own paid media for urgent care clients. You will strategize, allocate budgets, bid, target, test and decide when to prune campaigns, acting as the strategic voice during client discussions.

This role requires 3+ years in Google Ads and Meta, with a track record of improving ROAS and CPA across multiple accounts. The ideal candidate has agency experience handling several clients concurrently, clear English for US calls, and a background in

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ability to move ROAS, CPA or pipeline metrics.
• Experience managing multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.
• Experience with urgent-care or multi-location businesses is a strong plus.

Responsabilités

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting, testing, and know when to kill a campaign.
• Ensure conversion tracking and attribution you can trust: GA4, Tag Manager and platform pixels.
• Create 90‑day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Connaissances

Google Ads

Meta Ads

Agency experience

English proficiency (US calls)

ROAS/CPA improvements

Description du poste

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi‑location businesses is a strong plus.