PPC Manager, Senior Living (Remote, Ottawa)

Blacksmith Agency LLC; Ottawa; Hybrid; CAD 98,000 - 154,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living. You will own paid media for senior living clients—operators and home care networks—driving targeting, budgets, roadmaps, and the narrative when clients ask why.

You are the strategic voice and you make the calls. This role covers Google Ads, Meta, LinkedIn, and Microsoft Ads, with budgeting, bidding, testing, and robust conversion tracking using GA4, Tag Manager, and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for senior living accounts across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing; know when to pause a campaign.
• Manage conversion tracking and attribution using GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and narrate the numbers in client calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Campaign optimization

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing


• Full time


• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.


• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.


• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.


• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.


• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.


• A record of moving ROAS, CPA or pipeline numbers you can walk us through.


• Agency experience across several clients at once.


• Clear spoken English with US clients on live calls.


• Paid media for senior living or similar multi-location businesses is a strong plus.