Paid Media Director

The Influence Agency Inc.; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

The Influence Agency Inc. in Toronto, Ontario is seeking a Paid Media Director to lead advertising and public relations efforts.

You will drive strategic initiatives to enhance brand visibility and engagement, ensuring paid media strategies align with business objectives and deliver measurable results. Responsibilities include developing multichannel paid media strategies, overseeing campaign planning and optimisation, collaborating with cross-functional teams, analysing performance data, and

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field; Master's preferred.
• 5+ years in paid media management, with 2+ years in director role.
• Proven track record of large-scale paid media campaigns.
• Strong analytical skills for data-driven decisions.
• Excellent communication and cross-team collaboration.

Responsibilities

• Develop and implement comprehensive paid media strategies across search, display, and social platforms.
• Oversee planning, execution, and optimisation of paid media campaigns to maximise ROI.
• Collaborate with cross-functional teams to align marketing efforts and brand messaging.
• Analyse campaign performance data and provide actionable insights.
• Manage relationships with external vendors and agencies to enhance effectiveness.
• Lead and mentor a team of media specialists, fostering continuous improvement.
• Stay abreast of industry trends to maintain a competitive edge.

Skills

Paid media strategy

Team leadership

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Advertising

Master's degree preferred

Tools

Google Ads

Facebook Ads Manager

Analytics software

Job description

As the Paid Media Director, you will lead our advertising and public relations efforts in Toronto, Ontario, driving strategic initiatives to enhance brand visibility and engagement. This pivotal role requires a seasoned professional with a deep understanding of digital marketing landscapes, ensuring that our paid media strategies align with overall business objectives and deliver measurable results.

Responsibilities:

• Develop and implement comprehensive paid media strategies across various platforms, including search, display, and social media.
• Oversee the planning, execution, and optimisation of paid media campaigns to maximise ROI.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts and brand messaging.
• Analyse campaign performance data and provide actionable insights to improve future strategies.
• Manage relationships with external vendors and agencies to enhance campaign effectiveness.
• Lead and mentor a team of media specialists, fostering a culture of continuous improvement and innovation.
• Stay abreast of industry trends and emerging technologies to maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Advertising, or a related field; a Master's degree is preferred.
• Minimum of 5 years of experience in paid media management, with at least 2 years in a director-level role.
• Proven track record of successfully managing large-scale paid media campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and analytics software.