Performance Media Lead: AI-Driven Growth & Strategy

Publicis Groupe Holdings B.V; Toronto; On-site; CAD 105,000 - 119,000; Full time

Job summary

Saatchi & Saatchi in Toronto seeks a Digital Manager to bridge paid search, paid social, and programmatic media with data and learning. You will translate business objectives into scalable performance systems and drive lead growth, efficiency, and long-term optimization.

The role demands strategic partnership with clients, governance across platforms and AI-enabled optimization, and capability-building across teams. Salary is £75k-85k?

Qualifications

• Experience planning and executing performance-driven media programs across paid search, paid social and programmatic.
• Strong command of full-funnel media strategy from discovery to lower-funnel conversions.
• Ability to translate performance signals into actionable client and team insights.

Responsibilities

• Lead performance media strategy and execution across paid channels
• Use media as a learning layer to inform content, CRO, and experience decisions
• Own testing frameworks, audience growth strategies, and optimization roadmaps
• Govern AI-enabled media capabilities with accountability and intent
• Ensure measurement integrity, reporting clarity, and executive-ready insights
• Act as a lead partner in client planning, QBRs, and RFPs
• Enable teams through best practices, training, and frameworks

Skills

Performance media

Paid search

Paid social

Programmatic

Full-funnel strategy

Audience modeling

Predictive modeling

Value-based bidding

Bid to X

Attribution models

Funnel reporting

AI in media

Automation governance

Guardrails for automation

Process standardization

Media trafficking

Cross-functional leadership

Client education

Mentoring teams

Job description

Saatchi & Saatchi in Toronto seeks a Digital Manager to bridge paid search, paid social, and programmatic media with data and learning. You will translate business objectives into scalable performance systems and drive lead growth, efficiency, and long-term optimization.

The role demands strategic partnership with clients, governance across platforms and AI-enabled optimization, and capability-building across teams. Salary is £75k-85k?