Strategic Performance Media Lead — Data-Driven Campaigns

Critical Mass; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Job summary

Critical Mass is seeking a Performance Media Manager, Investment to join our growing team in Toronto. The role serves as the day-to-day steward on campaigns, overseeing trafficking, optimization and reporting to meet client goals.

You will lead data-driven optimizations, manage budgets, and provide strategic insights for client reports, while collaborating with DSPs like The Trade Desk, DV360, Yahoo and Amazon.

Qualifications

• 3–5 years in digital activation with a focus on programmatic/media buying.
• Hands-on with DSPs such as The Trade Desk (TTD), DV360, Yahoo, Amazon and others.
• Strong mathematical aptitude and understanding of the digital media landscape.
• Experience with budgeting, forecasting, and campaign optimizations across platforms.
• Proficient in research, audience planning, and developing social media plans.
• Excellent communication skills and comfortable presenting recommendations to clients.
• Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations.
• Proficient in reporting and analytics, including crafting insights and using Excel.
• Knowledgeable about integrating online and offline media opportunities.
• Familiar with DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer.
• Excellent presentation, verbal, and written skills.

Responsibilities

• Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
• Manage the billing team and provide final approval on all billing needs
• Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
• Provide strategic insights and optimizations for all client reports
• Research and prepare new information for paid media plans, RFPs, and presentations
• Evaluate, build and maintain relationships in the display and emerging media community
• Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments
• Lead the development of “Point of View” (POV) documents on new trends or special opportunities
• Evaluate client needs and elevate needs or issues as they arrive to leadership
• Drive audience insights and channel strategy
• Sell in media initiatives to client
• Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction

Skills

Digital media planning

Campaign optimization

Data-driven decision making

Client communication

Budgeting/Forecasting

Presentation skills

Audience planning

Tools

The Trade Desk (TTD)

DV360

Yahoo DSP

Amazon DSP

Comscore

Nielsen

AdViews

eMarketer

Job description

Critical Mass is seeking a Performance Media Manager, Investment to join our growing team in Toronto. The role serves as the day-to-day steward on campaigns, overseeing trafficking, optimization and reporting to meet client goals.

You will lead data-driven optimizations, manage budgets, and provide strategic insights for client reports, while collaborating with DSPs like The Trade Desk, DV360, Yahoo and Amazon.