Senior Paid Search Lead — Hybrid & Growth Focus

Talent Pool Builder; Toronto; Híbrido; CAD 70 000 - 80 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Flexible hours

Generous vacation plus holidays

Wellness programs

Resumo da oferta

Cossette Media in Toronto is seeking a driven Paid Search Lead to manage SEM campaigns, optimize performance, and lead the Paid Search practice. You will drive strategy, governance, and best practices while collaborating with diverse client teams.

You will deploy GA4-based measurement, VBB bid strategies, and partner with stakeholders to deliver measurable business impact. A hybrid work model and comprehensive benefits support growth.

Qualificações

• 4+ years hands-on experience managing SEM campaigns.
• Mastery of Google Ads, Microsoft Ads, and SA360; ChatGPT Ads a plus.
• Advanced measurement and bidding with GA4.
• Strong analytical problem-solving and data-driven storytelling.
• Excellent written and verbal communication with stakeholders.
• Ability to prioritize across multiple accounts under deadlines.
• Google Search and SA360 certifications required; GA4 and MS Advertising certs preferred.

Responsabilidades

• Oversee development and execution of holistic paid search strategies across clients.
• Set up QA protocols and governance for campaign delivery.
• Translate reviews into testing and innovation frameworks to improve performance.
• Create strategic views on search ecosystem shifts and AI integrations.
• Refine measurement and bidding methodologies (GA4, VBB) with cross-functional teams.
• Document playbooks and standard processes to scale SEM excellence.

Conhecimentos

Analytical thinking

Communication

Coaching/mentoring

Team leadership

Documentation

Ferramentas

Google Ads

Microsoft Ads

SA360

ChatGPT Ads

GA4

Descrição da oferta de emprego

Cossette Media in Toronto is seeking a driven Paid Search Lead to manage SEM campaigns, optimize performance, and lead the Paid Search practice. You will drive strategy, governance, and best practices while collaborating with diverse client teams.

You will deploy GA4-based measurement, VBB bid strategies, and partner with stakeholders to deliver measurable business impact. A hybrid work model and comprehensive benefits support growth.