Performance Marketing Specialist (Remote, Toronto)

Blacksmith Agency LLC; Toronto; Remote; CAD 70,000 - 95,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will set targeting, manage budgets, call the roadmap, and articulate the narrative behind performance for client conversations.

You will lead paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, with focus on ROAS, CPA and pipeline improvements while maintaining strong relationships with clients on live calls.

Qualifications

• 3+ years hands-on in paid media strategy and optimization for multiple clients.
• Experience driving ROAS, CPA or pipeline improvements across campaigns.
• Agency experience managing several clients simultaneously.
• Clear spoken English with US/Canada clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Paid media strategy

ROAS optimization

Agency collaboration

Client communication

Tools

Google Ads

Meta

LinkedIn

Microsoft Ads

Job description

Blacksmith Agency

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.