Performance Marketing Specialist (Remote, Montreal)

Blacksmith Agency LLC; Montreal; Remote; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Remote work across regions

Job summary

Blacksmith Agency is an AI-first digital agency. The Performance Marketing Specialist owns paid media for a book of B2B and growing-brand clients: you craft targeting, budget calls, the roadmap, and the narrative when clients ask why.

You are the strategic voice at the table, and you make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize bids and testing, and ensure reliable conversion tracking with GA4, Tag Manager and pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven ROAS/CPA/pipeline improvements with measurable results.
• Agency experience managing multiple clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Allocate budgets, bid, target and test creatves, and know when to kill a campaign.
• Set up conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop 90‑day and quarterly roadmaps per client and explain the numbers on calls.
• Drive account growth through retention, upsell and long‑term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Campaign optimization

Budget management

Analytics GA4

Tag Manager

Pixels

Tools

GA4

Tag Manager

Platform pixels

Job description

Blacksmith Agency

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.