Performance Marketing Specialist (Remote, Ottawa)

Blacksmith Agency LLC; Ottawa; Remote; CAD 85,000 - 127,000; Full time

Job summary

Blacksmith Agency is a remote-first AI-friendly digital agency seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will lead targeting, budget calls, roadmap development, and the narrative when clients ask why.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with GA4 tagging and pixel implementation. The role requires clear English on live US calls and a track record of improving ROAS and pipelines.

Qualifications

• 3+ years hands-on in Google Ads and Meta Ads.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set and explain 90-day and quarterly client roadmaps with narratives.
• Drive account growth: retention, upsell and long-term relationships.
• Ensure accurate conversion tracking with GA4, Tag Manager and pixels.

Skills

Google Ads

Meta Ads

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.